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January 30, 2023

Omega: Seamaster Diver 300M 60 Years Of James Bond

On October 5th 1962, one of cinema’s most iconic characters made his on-screen debut. Since that first instalment, the James Bond franchise has spanned an incredible 60 years. Based on the novels by Ian Fleming, the 25 action-packed films, produced by EON Productions, have laid the foundation for a global cinematic legacy. 

Everybody has a favourite. But for OMEGA, there remains a particular fondness for GoldenEye in 1995, which was the first time James Bond wore an OMEGA on his wrist. This mission was the beginning of an innovative and stylish partnership that continues to this day. Just as James Bond has evolved throughout his time on screen, so too have the OMEGA watches he’s worn on his wrist. 

Following Pierce Brosnan’s James Bond, it was Daniel Craig who took the role of 007 for five memorable films. The actor has been an OMEGA ambassador throughout his time in the role and has become an avid fan of the brand’s watches. Alongside him, Naomie Harris as Moneypenny (Skyfall, Spectre and No Time To Die) also joined the OMEGA family, delivering both elegance and female empowerment on and off screen. 

It was Lindy Hemming, the Oscar-winning costume designer who worked on five Bond films between GoldenEye (1995) and Casino Royale (2006), who proposed that 007 should wear an OMEGA. Talking about her choice of the Seamaster, she said, “I was convinced that Commander Bond, a naval man, a diver, and a discreet gentleman of the world would wear this watch.

Hemming was quite right in linking OMEGA with the British Royal Navy. The company has an authentic connection to the United Kingdom’s Ministry of Defence (MoD), having delivered more than 110,000 watches to pilots, navigators and soldiers during World War II

The Seamaster 300, originally released in 1957, was issued to military divers around the world and, in 1967, a famous batch of 2nd generation Seamaster 300s was also delivered to the MoD for issue to certain units and so it is entirely plausible that Commander Bond would have been issued with an OMEGA watch. 

Marking the 60th anniversary of the James Bond franchise, two new OMEGA watches have been crafted. Each one pays homage to the spy through innovation and impressive materials – with a touch of film magic infused within the design. 

SEAMASTER DIVER 300M 60 YEARS OF JAMES BOND STAINLESS STEEL

Inspired by the very same Seamaster that 007 wore in GoldenEye, this 42 mm timepiece in stainless steel creates watchmaking magic through its film-themed caseback, which replicates the famous 007 opening sequence – with Bond in silhouette and a spinning gun barrel design. This dynamic scene plays out beneath the sapphire, decorated with micro-structured metallisation. The patent pending “moiré” effect animation is linked to the running of the lollipop central seconds hand, so the action never stops

The watch is driven by a Co-Axial Master Chronometer Calibre 8806 and is presented on a mesh-style bracelet – in the same style as James Bond’s OMEGA watch in No Time To Die.

The bezel and dial are both made from blue oxalic anodized aluminium, with the dial featuring laser-engraved waves, and the bezel featuring a diving scale filled with white Super-LumiNova. Also spot the commemorative “60” which replaces the diving scale’s traditional inverted triangle, and luminescent green dot which links to the minute hand

For collectors of the steel version, there’s a blue wooden presentation box in the original Diver 300M wave pattern, with three dots inspired by the classic Bond opening title sequence, including a secret push button on the right. (Price €. 8,500)

SEAMASTER DIVER 300M 60 YEARS OF JAMES BOND CANOPUS GOLD

OMEGA’s own 18K Canopus GoldTM has been used to craft this special 42 mm watch. An exclusive white gold alloy known for its brilliant shine and long-lasting effect. 

In a nod to the beautiful sands of Ian Fleming’s Jamaican home, GoldenEye, the dial has been made from natural grey siliconThanks to the crystallites, the pattern on each one is totally unique, guaranteeing the wearer that no two dials are ever alike. 

In tribute to the Jamaican flag, the bezel is circled with a paving of green and yellow treated natural diamonds in 10 different tropical shades, which range from extra dark forest green to cognac, passing through olive, yellow, gold and gold/ cognac. Two additional clear diamonds at 12 o’clock add some vibrant sparkle to the look and make reference to the 60th anniversary

Like the steel model, the film-themed caseback replicates the famous 007 opening sequence – with Bond in silhouette and a spinning gun barrel design. As the lollipop seconds hand moves, this dynamic scene plays out beneath the sapphire, decorated with a patent pending micro-structured metallisation, known as a “moiré” effect animation. 

The watch is powered by the luxury Co-Axial Master Chronometer Calibre 8807, and comes presented on a bracelet and buckle in 18K Canopus GoldTM 

Owners of this edition receive their watch in a mango tree box with mother-of-pearl marquetry and a 60 Years of Bond logo. The use of mango tree references a famous song from the first James Bond film, while the mother-of-pearl is a nod to the shells of Crab Key. This elegant box also includes the film-inspired dots. (Price CHF 135,000 + TAX)