Watchmaking Millenials7 December 2015
Born of the new small independent enterprises
Over the past 15 years, thanks to internet, all watchebrands (big or small, industrial or artisanal) have completely changed their way of communicating and marketing.
Let’s take the SEVENFRIDAY example, which became famous thanks to its smart product sold at the right price; and thanks to a zero cost marketing campaign on social media platforms, especially on Instagram, riding the wave of its success.
Today a new trend is catching on among the new independent brands that face the market, to overcome the initial capital problems: they launch their products on KICKSTARTER.
Kickstarter is a web fundraising platform whose mission is to help bring creative projects to life by finding the support and the resources needed from everyone that wants to join the project just “backing” it.
Only few of these creative ideas were successfully funded and distinguished themselves, just like the EONE-BRADLEY.
The Bradley is ispired by Brad Snyder’s history, an ex naval-officer who lost his eyesight in an explosion in Afghanistan in 2011, that won gold and silver medals in swimming at the 2012 Paralympics in London.
The Bradley is a timepiece created for everybody, even for blind people, just like Brad.
It changed the way we interact with our timepieces by allowing users to see and “touch” the time, which is indicated by two ball bearings (the first one on the dial and the second one on the carrure), powered by a Swiss Made Ronda quartz movement.
Eone’s Bradley Kickstarter campaign started in July 2013 and it became one of the top-funded design campaigns of the website.
With more than 3,800 backers worldwide, Eone raised nearly $600,000, way more than their crowdfunding goal, that was $40,000!
Today the Bradley is already an icon and it’s worn by the most famous blind people on earth.
By following Eone’s success, other timepiece’s start-up are springing up on Kickstarter, which you can still take part in, each with its individual and unique hallmarks.
Just like COURG, a sporty titanium watch produced by Redux, inspired by the aviation B-UHR watches of the Second World War.
Or even KLOKERS, very innovative timepieces that tells time through three circular discs, or with 24 time zone jumping hours and retrograde minutes and seconds, featured many accessories to “play” with, each day differently.
Thanks to internet, you now have the chance to become a major player on the creation of a possible new watchmaking icon, by just spending a reasonable amount of money… And be sure that the investment will be worth it!