June 20, 2024


Young, resistant and versatile, denim is a multifaceted fabric that we have so far always seen in fashion or design, and almost never in watchmaking. Hence the idea of creating a selection of denim accessories designed to dress and preserve our timepieces in a unique and original way. Thus was born the collaboration with Candiani Denim, a company with almost 90 years of history, an organization representing excellence with which we share the Italian spirit and passion for our work. After all, that\'s what we at WATCH INSANITY are: we don\'t like banality and if a watch wants to be \"insane\", it can start with the strap or the case. Which, let\'s not forget, are completely handmade in Italy – from fabrics to production, to packaging.