In today’s fast and globalised world, we can read the time anywhere. On our wrist, in fact, we can do far more than that. With a smartwatch we can practically do everything we can imagine, from monitoring our vital signs to calling for help if needed, receiving advice on how to improve our lifestyle and, almost magically, finding the right direction or even paying in any shop simply by bringing our hand close to another electronic device. Compared with these and countless other technological tricks, the imaginative communicator used by the legendary Captain Kirk to speak with the crew of the Enterprise would seem little more than a child’s toy.
Yet on our wrist we love to wear something else: a mechanical heart beating at alternating rhythms. Some of us cannot even take it off at night, with its ticking echoing between ear and pillow and becoming the perfect soundtrack to the deepest sleep.
When you think about it, it is quite incredible that an object completely useless in today’s world, such as a mechanical watch, can move us so deeply. Perhaps, however, it is precisely this uselessness that makes it so precious. It is a marriage of love, not convenience. Choosing it among thousands of options, almost all beautiful. Dreaming about it for a long time, perhaps because we have set our sights on the one everyone wants. Or loving the model that nobody wants, and liking it precisely for that reason, because for some people being different from everyone else is still a value.
Whatever the personal taste may be, this virtual space is dedicated to us watch addicts, those who, whenever they meet someone, always glance at their wrist to understand whether they are perfectly sane or one of us. Here we talk, exchange opinions, ideas and knowledge, leaving outside any form of speculation. With that said, welcome to this wonderful house of games, virtual yet very real, just like our passion.