May 20, 2024

Jaeger-LeCoultre – Reverso 85 anniversary


Reverso 85 anniversary

Jaeger-LeCoultre loves to nurture the imagination and infuse expertise with boldness. The Reverso watch embodies this quest for the unexpected. A natural, intuitive touch swivels the case to disclose unsuspected treasures.

On this iconic model, the back is the front… As such, it serves as the ideal place for personalisation by showcasing Rare Crafts such as engraving, gemsetting or enamelling in order to meet the whole spectrum of desires from the simplest to the most sophisticated. On the Reverso Duetto and Duo models, the second dial becomes a territory in which to express the horological expertise of the Maison and its unbridled creativity.

Jaeger-LeCoultre - Reverso - Designing

Jaeger-LeCoultre - Custom

Since 1931, the year the Reverso watch was created, its emotional impact has remained as powerful as ever. This undisputed style icon elicits the same wonderment decade after decade. The strength of its pure, almost discreet lines makes the Reverso timepiece the epitome of elegance.

“To mark its 85th birthday, Jaeger-LeCoultre wished to offer a new vision of the Reverso, so that each individual can immediately recognise the collection that matches their own character and the model destined to become theirs.


The Reverso Classic watch has acquired iconic status that sets it apart while exuding a reassuringly seductive appeal. It is like a beloved face upon which one has gazed a thousand times, yet never tires of contemplating. Its Art Deco inspiration, its geometrical case, its gadroons, its straight Arabic numerals, along with its minute track, all make light of passing years and eeting fashions. Immune from whims and impervious to uctuations, the Reverso Classic timepiece draws its strength from the ideal relative proportions of the length and width of its case, corresponding to the Golden Ratio theory developed by ancient philosophers and mathematicians.

Available in small, medium and large sizes, the Reverso Classic models are a natural part of both men’s and women’s wardrobes. More than mere accessories, they add signature touches to personal charisma and self-con dence. The subtly reworked lugs are slimmer and ow more smoothly over the wrist. The circular-grained motif on the carrier adds a subtle touch of re nement. The black and white front dial shared by all models in the Reverso Classic collection is subtly textured, with a guilloché centre and a vertical-brushed exterior.

Jaeger-LeCoultre - Reverso Classic Small

Jaeger-LeCoultre - Reverso Classic Medium

Jaeger-LeCoultre - Reverso Classic Large

Above and beyond details that pay tribute to its classic identity codes, the Reverso features authentic technical content. This is expressed through the choice of tting a mechanical automatic movement in most models of the Reverso Classic collection, thereby meeting the demand for functionality and user friendliness. While the Reverso is generally associated with a mechanical manually-wound movement, Jaeger-LeCoultre revels in cultivating a taste for challenges and has always striven to reconcile apparent opposites. This includes combining horological complications with simple modes of operation, as well as uniting utility with beauty. Developing an automatic movement tailored to the con nes of the rectangular Reverso dial called upon the full range of talents within the Manufacture.

Reverso Classic

The back of the Reverso Classic timepiece available in steel and in three di erent sizes provides the perfect space on which to give free rein to the imagination, such as through an engraving. One simple movement enables it to reveal what individuals wish to say about themselves, unless of course they prefer to keep it discreetly hidden inside the carrier.

Reverso Classic Large Duo

The unexpected can also take the form of a dial indicating a second timezone on the steel or pink gold Classic Large Duo watch. Capitalising on the principle of reversibility, the Manufacture has developed and crafted movements capable of driving indications displayed on two separate dials. This invention remains to date entirely exclusive to the Grande Maison.

Jaeger-LeCoultre - Reverso Classic Duoface - Front_2

Jaeger-LeCoultre - Reverso Classic Duoface - Back_2

A day/night indicator appears at 6 o’clock on the brushed, guilloché front dial, while the black dial on the back, bearing large stamped hour-markers and graced with “clous de Paris” hobnail nishing, displays “home time”. Instead of the traditional 12 o’clock numeral, the Jaeger-LeCoultre anchor symbol dominates this sunburst composition that makes a striking contrast with the linear nature of the front side. The second dial also springs another surprise by revealing in its centre the discreet yet tangible presence of the free-swinging oscillating weight.

Reverso Classic Duetto

It is made to be admired, worn and made your own. Crafted in pink gold or steel, it atters every wrist in its two sizes: small and medium. With its two back and front dials and a double set of hands driven by a single movement, it radiates an enduringly seductive elegance. On the back, the deep black dial features an Art Deco style enhanced by two rows of diamonds that irt with the night hours.

Jaeger-LeCoultre - Reverso - Classic - Small Duetto 02

Jaeger-LeCOultre - Reverso - Classic - Small Duetto 01


The inspiration behind the Reverso Tribute ows from the very heart of Jaeger-LeCoultre’s watchmaking expertise. Witness the Reverso Grande Complication watches: the Tourbillon and the Gyrotourbillon®, the latter belonging to the Hybris Mechanica® collection that vividly re ects the inventiveness of the Maison.

This collection is clearly intended for a public of connoisseurs with a discerning vision of both its horological content and its aesthetic. Its di erent faces are inspired by original models that are an integral part of the Jaeger-LeCoultre heritage. They caused a sensation when they were launched and have consistently inspired the Manufacture ever since. The “1931” spirit gives a vintage touch of a resolutely daring kind, since the watches of that period boldly aunted chocolate brown, blue or even red dials that have become great favourites among collectors.

Alongside its generosity in terms of complications and innovations, the Reverso Tribute watch also stands out through the ideal proportions of its case, its colourful, lightly textured ne-grained dials, its Dauphine-type hands, its hand-applied hour-markers, as well as the ultimate touch of re nement conveyed through its sunray- nish carrier.

Driven by mechanical manually-wound movements, all Reverso Tribute models feature the Duo concept of two independent faces complete with a day/night indicator. A discreet trigger system serving to adjust the second timezone is seamlessly integrated into the case at 6 o’clock so as to preserve its smooth aesthetic lines.

Reverso Tribute Duo

The Reverso Tribute Duo radiates a discreet yet distinctive presence. It adopts a decidedly contemporary attitude with its steel case and blue hour-markers. Its intermediate size expresses a sophisticated aesthetic. Its front dial is slightly grained to achieve the subtle depth e ect immediately recognised by connoisseurs. It is enlivened by a distinctive small seconds display. Swivelling the case reveals another dial, embodying a more daring facet of its personality. The colour blue chimes with the identity codes of the Reverso, setting a di erent tempo that is both richer and stronger.

Jaeger-LeCoultre - Reverso Tribute Duoface - Front

Jaeger-LeCoultre - Reverso Tribute Duoface - Back

Reverso Tribute Calendar

The more complex Reverso Tribute Calendar watch provides a perfectly balanced representation of the Manufacture’s expertise. On one side it displays a traditional function, a complete calendar, and on the other the exclusive Reverso Duo function. The graphic narrative on the front exudes intense sophistication epitomised in the hammered moon-phase display. This captivating moon- phase is echoed in perfect symmetry on the back with an opulently staged day/night indicator. It is topped with a tiny triangle enabling easy reading. Anthracite predominates on the guilloché dial with its “clous de Paris” hobnail nish, making a perfect match with the elegant pink gold of the case. Connoisseurs are bound to single out this Reverso Tribute Calendar watch driven by Jaeger-LeCoultre Calibre 853.

Jaeger-LeCoultre - Reverso Tribute Calendar - Front

Jaeger-LeCoultre - Reverso Tribute Calendar - Back

Reverso Classic and Tribute watches are all imbued with the intriguing theme chosen for 2016. When the unexpected meets razor-sharp technical and aesthetic content; when surprise e ects become enmeshed with the very nature of time, it is clearly time to revel in the chance to be astonished.