A 360° look at the world of watchmaking with Maurizio Favot, editor in chief of Revolution Italy28 September 2016
Revolution: A 360° look at the world of watchmaking, a magazine available in 13 international editions and 6 different languages, focusing on watches and all their charme.First published in 2005, Revolution is now one of the leading magazines in its industry, with an audience ranging from connoisseurs and enthusiasts to great watchmakers. Reviews, articles, news that tell the avant-garde, the innovation of this business through quality and photography from luxury to lifestyle.
From mechanics to products, from aesthetics to the technical and craftsmanship aspects of each watch – Revolution shares every aspect of this extraordinary universe with its readers talking about complications, evolutions, design, up to the realization itself.
Revolution’s Editor in chief Maurizio Favot tells us how the magazine has become a point of reference for professionals thanks to its credibility, its style, its ability to renew itself.
When was Revolution born and why?
Revolution was born in 2005 in Singapore, on the initiative of Wei Koh, already a journalist in the sector at that time, who says about the genesis of the company: “My idea was to lift the watchmaker’s magazine from the table of the losers and – without renouncing to a gram of authenticity and journalistic integrity – to place it at the centre of the scene, together with the crew of the cool ones. In other words, I wanted to establish a link between watches and lifestyle, between watches and modern culture, and I wanted to achieve this by talking about watchmaking in relation to cinema, music, art, sport, fashion, cars and any other facet generated by the vibrant contemporary society in which we live.
What does Revolution offer its readers?
Revolution, in summary, is what Wei Koh’s words quoted earlier refer to. Revolution is, as the word itself says, a Revolution. This is precisely what the magazine is trying to tell its readers about; it wants to make them participate in all those changes, evolutions and innovations that concern the world of watchmaking, a world that is not stand-alone but that is deeply tied to what surrounds it.
What has paper that the internet will never have?
The perfume, the pleasure of browsing a real magazine and not a virtual one, a physicality that belongs to history and exudes its charm.
What is the first specialized publication that you read?
“Orologi le misure del tempo”, in 1987, thanks to my friend Augusto Veroni, who like me came from music journalism and was the pioneer of watch publishing in our country.
What do you think is needed to create a good magazine?
Experience, creativity, timing (obviously fundamental in our industry!), 360 degree correctness, rigorous control of sources, problem solving… And a few thousand more things…
What fascinates you about the world of watchmaking?
I would say it all. I am fascinated by the stories of watchmakers, the great and small inventions that this world has long brought with it, the vivacity and idea to always look to the future, the interpenetration and contamination that embraces technique and design, the bonds and interdisciplinarity that the art of watchmaking has with countless other sciences and techniques.
What is luxury for you?
In general, being able to enjoy free time.
What is the latest watch you purchased?
A Swatch that I gave to a granddaughter.
What is the first part that you tend to read in a watch magazine?
I have to tell the truth talking about competition, I first take a look at the advertising pages to find out if there is any advertiser that we don’t have on Revolution.
Is Revolution just offering an information service or is it also meant to educate its readers?
At Revolution, we try to tell the story of haute horlogerie, which pushes the accelerator to the highest technical level. We strive to understand the technical and aesthetic significance of the best contemporary watchmaking. We tell the story of the great maisons, of the innovations linked to them and precisely because we select the information and topics that we decide to tell, we inevitably educate our readers.
How do you see Revolution in 10 years?
More beautiful and shining than ever before!
By Martina Pelucchi