Jacopo Giudici

My relationship with watches started early, almost instinctively, between the playful imagination of Swatch and the rugged reliability of G-Shock. From there, a journey began to take shape, gradually evolving from a simple passion into a shared project: WATCH INSANITY. As I grew, my perspective sharpened, trained to notice the smallest details, eventually leading me naturally to mechanical watchmaking and, in particular, to the world of independent brands. A universe that embodies the purest expression of horology: creative vision, design freedom, and an obsession with detail. Here, every watch is born from a mind, a hand, and a deliberate choice, free from industrial compromises or shortcuts. Writing about these timepieces means giving voice to the people, the visions, and the courage that bring them to life. WATCH INSANITY was born from this very idea: to celebrate a sincere, radical approach to watchmaking, created for those who seek substance rather than trends. Because, as in life, what we choose to wear on the wrist should truly reflect who we are.