Elisa Copeta

: I write about watches because I’m drawn to what they express, even before how they work. I’m fascinated by the way a timepiece becomes part of everyday life, gathers meaning over time, and reflects the taste, choices, and identity of the person who wears it. I’ve always been drawn to atmospheres, objects, and details that define a lifestyle. Writing about cars, fragrances, jewelry, and hospitality has allowed me to explore different worlds, shaping the way I observe and interpret luxury as an experience rather than simply a product. Watchmaking came as a natural extension of this path and has since become my main narrative space — a place where all these languages meet and interact. My first real connection with this world began while writing an article about the Van Cleef & Arpels Pont des Amoureux, a watch that captivated me not so much for its technical complexity, but for its ability to tell a story. From that moment on, I began to explore this field more deeply, convinced that truly describing a timepiece means understanding its history, its vision, and the engineering that brings it to life. Today, I collaborate with Radio Deejay and several editorial platforms, working across social content, interviews, and personal projects. My work is rooted in a form of storytelling where watchmaking engages with luxury and the cultural imagery that surrounds it. Because it is precisely when a watch becomes part of someone’s life that it stops being just an object and turns, for me, into a story worth telling.