{"id":7167,"date":"2018-02-22T10:38:28","date_gmt":"2018-02-22T09:38:28","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=7167"},"modified":"2021-09-13T21:40:37","modified_gmt":"2021-09-13T19:40:37","slug":"gregory-bruttin-roger-dubuis-product-strategy-director","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/gregory-bruttin-roger-dubuis-product-strategy-director\/","title":{"rendered":"Gregory Bruttin, Roger Dubuis Product Strategy Director"},"content":{"rendered":"

In 2018 Roger Dubuis continues to pursue its collaborations within the motor sports industry by launching colourful versions of its iconic Excalibur line in partnership with Pirelli and Lamborghini Squadra Corse. And, as explained by the Geneva-based brand\u2019s Product Strategy Director Gregory Bruttin, the annual unveiling of world premieres from the Roger Dubuis innovation pipeline thus represents the almost \u2018organic\u2019 result of the Manufacture\u2019s investments in Research & Development. Let\u2019s talk with Mr Bruttin about the brand who \u201cdares to be rare\u201d.<\/em><\/p>\n

\"Gregory<\/p>\n

Roger Dubuis has always tried to be an avant-garde brand, excellent in quality. What are the current and future main focuses in terms of innovation and research?<\/strong><\/h4>\n

We are actually focused on materials, but also on new calibers. Last year we launched two new calibers, while this year we are unveiling three new ones. The movement is part of the DNA of the brand from the beginning, we have an amazing Manufacture.<\/p>\n

At SIHH last year you unveiled a collaboration with Pirelli, while this year you\u2019re also announcing the partnership with Lamborghini Squadra Corse. What is the reason of this collaborations?<\/strong><\/h4>\n

With Pirelli and Lamborghini, we have the same corporate philosophy, a radical R&D vision, the same flair for disruptive designs and technical engineering, and an attitude in sync with our clientele.\u00a0By sharing these values, we are aligned in the way we treat our final customer who, for us and for our partners, is the focus. We aim to offer standout customer experiences.<\/p>\n

How did your partnerships with motor companies impact your innovation in materials?<\/strong><\/h4>\n

Our partners Pirelli and Lamborghini deeply inspire us in terms of materials Research & Development. At Pirelli it\u2019s all about rubber, so we implemented their technology in the straps of our watches. In the collaboration with Lamborghini our creative teams shared their talent and introduced for the first time in fine watchmaking the C-SMC carbon, the same carbon that is used for the on board technology of the indomitable supercars.<\/p>\n

\"Gregory<\/p>\n

Which is the greatest challenge in collaborating with a non-watchmaking company?<\/strong><\/h4>\n

The exchange of ideas is enriching and a source of continuous inspiration: it\u2019s like being in a couple, when you are alone you are free to make autonomous decisions, while within a partnership every choice is shared. Together we\u2019re stronger. The biggest challenge is to find the good language to communicate. In our case, the good starting point was the movement, it\u2019s like the engine in cars. In particular, the dialogue with Lamborghini was very easy. Our companies have in common the same philosophy, we have similar sizes and, on top, we share the same audacious and distinctive approach to design.<\/p>\n

Which is the innovation you\u2019re most proud of? And the most \u201cinsane\u201d one?<\/strong><\/h4>\n

It\u2019s the next one! I\u2019m joking\u2026 One of the products I\u2019m most proud of is the Excalibur Aventador. It can be easy to create a crazy movement and watch, but it\u2019s very difficult to conceive an \u201cinsane\u201d product while being loyal and coherent with the brand\u2019s style. The challenge in this case was that the product had to fit also to the other brand\u2019s DNA. I\u2019m very proud for having accomplished this ambitious objective with the Excalibur Aventador, in which customers of both brands see their respective DNAs.<\/p>\n

\"Gregory<\/p>\n

2018 is for Roger Dubuis the year of the Excalibur collection. Could you tell us more about the new models of this line<\/strong>?<\/h4>\n

At SIHH 2018, we unveiled three new Excalibur models and more novelties will follow during the year. The two Excalibur Aventador S, the 45 mm Excalibur Aventador S Blue and the Excalibur Aventador S Pink Gold, mark the launch of the partnership with Lamborghini Squadra Corse. Both are propelled by a powerful \u201cengine\u201d inspired to the Lamborghini\u2019s Aventador supercar one. Moverover, they are crafted from the same C-SMC carbon used in the Lamborghini cars.\u00a0The special edition of the Excalibur Spider Skeleton Automatic Pirelli in black titanium with blue or white details is equipped with Calibre 820SQ. Its strap features rubber inlays that come from certified Pirelli winning tyres having competed in real races.<\/p>\n

\"Gregory<\/p>\n

How important are women customers for the brand? Will we see more developments in the ladies\u2019 collections?<\/strong><\/h4>\n

Today our focus is on motor sports, but I\u2019m happy to anticipate that at the end of the year we will be launching a new \u201cemotional\u201d creation dedicated to women. The ladies\u2019 collection now represents 20% of our sales, but our plan is to grow this percentage to 30% in the future.<\/p>\n

By Valeria Garavaglia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2018 Roger Dubuis continues to pursue its collaborations within the motor sports industry by launching colourful versions of its iconic Excalibur line in partnership with Pirelli and Lamborghini Squadra Corse. And, as explained by the Geneva-based brand\u2019s Product Strategy Director Gregory Bruttin, the annual unveiling of world premieres from the Roger Dubuis innovation pipeline […]<\/p>\n","protected":false},"author":1,"featured_media":7179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,9,628],"tags":[59],"class_list":["post-7167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-timepieces","category-weekly-snippets","tag-roger-dubuis"],"yoast_head":"\nGregory Bruttin, Roger Dubuis Product Strategy Director | Watch Insanity<\/title>\n<meta name=\"description\" content=\"Alla scoperta delle novit\u00e0 2018 insieme a Gregory Bruttin, product strategy director di Roger Dubuis.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" 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