{"id":6916,"date":"2017-12-22T09:23:20","date_gmt":"2017-12-22T08:23:20","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=6916"},"modified":"2017-12-22T09:23:20","modified_gmt":"2017-12-22T08:23:20","slug":"the-electricianz-ammeter","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/the-electricianz-ammeter\/","title":{"rendered":"The Electricianz: Ammeter"},"content":{"rendered":"<p>Launched in October, the new Swiss watch brand <strong>The Electricianz<\/strong> aims at bringing to the market a <strong>fully electric<\/strong> &#8220;luxury&#8221;\u00a0<strong>watch<\/strong>, at a very attractive price point (from <strong>CHF<\/strong>\u00a0<strong>345<\/strong>\u00a0Tax free).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6920\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02.jpg\" alt=\"Electricianz\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02.jpg 900w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02-600x400.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02-300x200.jpg 300w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02-768x512.jpg 768w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02-219x146.jpg 219w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02-50x33.jpg 50w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_02-113x75.jpg 113w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Based in Bienne and <strong>founded by Laurent Rufenacht<\/strong>, today CEO, <strong>strongly influenced by contemporary visual arts and underground cultures<\/strong>, <strong>The electricianz\u2019s original design makes the watches\u2019 inner mechanism, powered by electricity, visible<\/strong>. Where others battle with ever-growing complications and technological add-ons, <strong>The Electricianz\u00a0promotes an authentic design that creatively puts forth the transmission of energy in its simplest expression: a battery, conductors, and a display<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6917 aligncenter\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_07.jpg\" alt=\"Electricianz\" width=\"600\" height=\"900\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_07.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_07-500x750.jpg 500w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_07-200x300.jpg 200w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_07-97x146.jpg 97w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_07-33x50.jpg 33w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_07-50x75.jpg 50w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The brand launched with three different models. The Dresscode is THE ELECTRICIANZ\u2019s hallmark, it is the first of all Electricianz, through which the design that inspired all others was born. Elegantly classical, the watch subtly intertwines the true values of Swiss luxury horlogerie and a fierce spirit of independence, matter-of-factness, and style.<\/p>\n<p>The <strong>Ammeter<\/strong>, with its mix of <strong>red and yellow is reminiscent of vivid murals decorating the walls of capital cities.<\/strong> <strong>The colors are those of real electricians<\/strong>, dealing with enmeshed cables &#8211; screwdrivers and ammeters in hand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6919\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03.jpg\" alt=\"Electricianz\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03.jpg 900w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03-600x400.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03-300x200.jpg 300w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03-768x512.jpg 768w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03-219x146.jpg 219w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03-50x33.jpg 50w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_03-113x75.jpg 113w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>The <strong>Mokaz<\/strong> <strong>features a delicated case<\/strong> <strong>embraced by a sumptuous velvety leather<\/strong>. Fall colors elegantly enhance the volume of the watch, putting forth its depth and roundness.<\/p>\n<p><strong>The marketing strategy of the brand implies a heavy investment in creating an online community of \u201cvolt-lovers\u201d, to share, promote and create expressions of #ElectricArt, with the ambition of creating a real artistic community<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6918 aligncenter\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_05.jpg\" alt=\"Electricianz\" width=\"600\" height=\"900\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_05.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_05-500x750.jpg 500w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_05-200x300.jpg 200w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_05-97x146.jpg 97w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_05-33x50.jpg 33w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2017\/12\/Electricianza_Watch_Insanity_Slow_Resolution_05-50x75.jpg 50w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in October, the new Swiss watch brand The Electricianz aims at bringing to the market a fully electric &#8220;luxury&#8221;\u00a0watch, at a very attractive price point (from CHF\u00a0345\u00a0Tax free). Based in Bienne and founded by Laurent Rufenacht, today CEO, strongly influenced by contemporary visual arts and underground cultures, The electricianz\u2019s original design makes the watches\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,9],"tags":[546],"class_list":["post-6916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-timepieces","tag-electricianz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Electricianz: Ammeter | Watch Insanity<\/title>\n<meta name=\"description\" content=\"Presentato a ottobre, il nuovo brand svizzero THE ELECTRICIANZ lancia sul mercato un orologio &quot;di lusso&quot; completamente elettrico ad un prezzo accessibile.\" \/>\n<meta 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