{"id":27552,"date":"2025-12-25T09:30:00","date_gmt":"2025-12-25T08:30:00","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=27552"},"modified":"2026-02-24T18:06:26","modified_gmt":"2026-02-24T17:06:26","slug":"seiko-astron-il-primo-orologio-al-quarzo-al-mondo","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/","title":{"rendered":"Seiko Astron: over half a century of innovation"},"content":{"rendered":"\n

At\u00a0Christmas<\/strong>, the Catholic world commemorates the birth of the Lord Jesus, presented to the people on 6 January, the day of the Epiphany. For watch lovers, however, 25 December is an Epiphany in its own way: on that day, 56 years ago, the world saw the first quartz wristwatch,\u00a0Seiko\u2019s Quartz Astron 35SQ<\/strong>. An Epiphany, indeed, because on Christmas Day\u00a01969<\/strong>, the result of a research and development process that the Japanese company had been working on for at least a decade was revealed to the world, with the aim of transferring quartz technology from table clocks to people\u2019s wrists.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

THE GENESIS OF THE QUARTZ ASTRON 35SQ<\/strong><\/h2>\n\n\n\n

In the late 1950s, Seiko aimed to develop wristwatches that were more accurate than conventional mechanical models. This goal became even more central after the introduction of\u00a0tuning fork watches<\/strong>, which used vibrations generated by a battery-powered metal tuning fork as their signal source. In this quest for innovation, the company focused on regulating time measurement using a\u00a0quartz oscillator<\/strong>. Its use at the heart of the watch made it possible to achieve accuracy approximately 100 times greater than that of a standard mechanical movement. However, the first quartz watches produced by Seiko for television stations at the time were as big as a cabinet and far from portable.<\/p>\n\n\n

\n
\"1963<\/a>
1963 | Seiko Crystal Chronometer<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Nevertheless, the company identified quartz as a key technology for the future and launched a project to develop quartz wristwatches in the\u00a0Suwa Seikosha<\/strong>\u00a0division, one of the Group\u2019s watch companies (now Seiko Epson). The challenge was to create a system that would translate the electrical signal from\u00a0the battery<\/strong>, via the quartz crystal, into the rotary movement of the hands. After incorporating this technology into a table clock used at the\u00a01964 Tokyo Olympics<\/strong>, Seiko created pocket-watch prototypes that won prestigious awards at the Swiss Observatory Competitions in Neuch\u00e2tel in 1966 and 1967. Following these advances and the subsequent commercial launch in 1968 of its first quartz wall clock (SPX961), the company completed the\u00a0Quartz Astron 35SQ<\/strong>, destined to become the world\u2019s first commercially available quartz wristwatch.<\/p>\n\n\n

\n
\"1967<\/a>
1967 | Neuch\u00e2tel Observatory Competition and Geneva Observatory Competition<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

It had been about ten years since the project began in 1959. The miniaturisation of the large quartz crystal clock, which led to the\u00a0Quartz Astron 35SQ<\/strong>, represented the victory of an enormous challenge. This success was made possible thanks to the philosophy of Seiko\u2019s founder,\u00a0Kintaro Hattori<\/strong>, which the company continues to pursue: \u201cAlways one step ahead of the others\u201d. The technical and industrial difficulties underlying the creation of the first quartz wristwatch were overcome thanks to technological improvements and large-scale investments in the electronics manufacturing industry that Seiko pursued during those years.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

Once launched, however, quartz watches had to be supported by a strong commitment both commercially and in terms of after-sales service. This happened during the 1970s, in such a massive and unexpected way that it profoundly shook the traditional mechanical watch industry, particularly in Switzerland. The introduction of quartz watches into the daily lives of millions of people, which began with the launch of the\u00a0Quartz Astron 35SQ<\/strong>, did not wipe mechanical timepieces off the market, which continued – and continue – to exist, but the revolution was now underway.<\/p>\n\n\n\n

FROM QUARTZ TO RADIO-CONTROLLED<\/strong><\/h2>\n\n\n\n

The quartz watch was therefore a timepiece that allowed anyone to easily know the exact time, but Seiko\u2019s quest for precision did not stop there. In the 2000s, forty years after the birth of the\u00a0Quartz Astron<\/strong>, the\u00a0radio-controlled<\/strong>\u00a0watch was developed, capable of picking up the time code from standard radio waves to correct time deviations and keep the time perfect at all times. Radio-controlled watches relied on signals from atomic clocks, offering exceptional accuracy. However, standard radio stations existed in only five countries worldwide, limiting access to accurate time information in regions outside their range. Seiko therefore turned its attention to a system based on\u00a0GPS<\/strong>\u00a0satellite signals.<\/p>\n\n\n

\n
\"2004<\/a>
2004 | IEEE Award<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Seiko Epson was responsible for manufacturing the antenna and\u00a0GPS receiver<\/strong>\u00a0circuits, and miniaturisation was essential in order to integrate these components into a wristwatch. In addition, receiving GPS signals required 100 to 300 times more energy than standard radio waves, making it necessary to incorporate energy-saving solutions into the watch. Overcoming obstacles as great as those faced by the Quartz Astron,\u00a0in 2012 Seiko launched the Astron<\/strong>, the world\u2019s first GPS watch, reviving a name that was still very strong not only within the company but throughout the watchmaking world.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

When the\u00a0Seiko Astron<\/strong>\u00a0picked up signals from GPS satellites, the second hand moved to indicate the number of satellites detected, allowing users to visually check the signal reception status. It was a moment when the wearer felt connected to the GPS satellites orbiting 20,000 kilometres above their wrist. At Seiko, they call this technology \u201cEmotional Technology\u201d, a value that the company pursues alongside functionality as an essential element of watchmaking.<\/p>\n\n\n\n

SEIKO ASTRON: MODERN REFERENCES<\/strong><\/h2>\n\n\n\n

The first-generation\u00a0Astron 7X series<\/strong>\u00a0had a considerable diameter of 47 mm, but the 8X series, launched in\u00a02014<\/strong>, reduced the case size by about 30%. The\u00a05X series of 2018<\/strong>, in addition to resizing the calibre, further reduced the case diameter, and the time correction process based on satellite signal reception was reduced to a minimum of just three seconds. This result was further improved with\u00a0the 2019 Astron GPS Solar Dual-Time<\/strong>, presented on the 50th anniversary of the Quartz Astron. Thanks to further miniaturisation of the antenna, the case was made even more compact.<\/p>\n\n\n\n

\n
\n
\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"Seiko<\/a><\/figure>\n\n\n\n

The importance of that collection for Seiko lies in the fact that it incorporated some of the design elements of the\u00a01969<\/strong>watch (case, lugs and bezel), modernising them and improving the technology inside. The four references, one of which is a limited edition, clearly convey how significant the anniversary was for the brand.<\/p>\n\n\n\n

Also worth mentioning is the limited-edition model that commemorated the 160th anniversary of the birth of Seiko\u2019s founder,\u00a0Kintaro Hattori<\/strong>, in\u00a02020<\/strong>. Designed to represent the dignity and authoritative presence befitting a tribute to the founder, the watch featured a combination of black and gold colours. The bezel, made of zirconium ceramic, known for its hardness and scratch resistance, was finished with 16 facets, symbolising the 160th anniversary.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

From\u00a02022\u00a0<\/strong>onwards, Seiko has essentially made\u00a0annual updates<\/strong>\u00a0to the\u00a0Astron collection<\/strong>. That year saw the launch of\u00a0four new watches<\/strong>\u00a0with cutting-edge designs and titanium cases: three with dials in silver, blue-grey and black, and one limited edition with a special striped dial. All were powered by the Calibre 5X53 Dual-Time, Seiko\u2019s most advanced and thinnest GPS Solar movement.\u00a02023 saw four more models<\/strong>\u00a0of the\u00a0Seiko Astron GPS Solar 3X<\/strong>, with the solar-powered Calibre 3X62\u2014in this case, three references in the current collection and one limited edition.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

2024<\/strong>\u00a0was a special year, marking the\u00a0100th anniversary of the Seiko brand<\/strong>. The\u00a0Astron<\/strong>\u00a0collection was no exception to the celebrations. Among the various launches that characterised this period, we highlight two. The first included the usual three non-limited-edition watches accompanied by a limited-edition reference, all with titanium cases and solar-powered Calibre 5X83. With the second launch, the Astron GPS Solar introduced the combination of Dual-Time technology with the chronograph function for the first time. Again, three non-limited models were presented, along with a more precious version, in which the yellow-gold case back bore the name of\u00a0Kintaro Hattori<\/strong>, the \u201cS\u201d mark\u2014registered in 1900 as the symbol of the Seikosha factory\u2014and the phrase that sums up his philosophy.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n
\n
\n
\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

THE ASTRON GPS SOLAR DUAL-TIME OF 2025<\/strong><\/h2>\n\n\n\n

The\u00a02025<\/strong>\u00a0references continue in the vein of innovation typical of the Astron GPS collection, in both launches of the year. The\u00a0first releases<\/strong>\u00a0concern three timepieces, none of which are limited editions and all powered by the Calibre 3X62 GPS Solar. In addition to technological innovations, stylistic details also distinguish these watches from previous models. The dials of the new\u00a0Seiko Astron GPS Solar watches<\/strong>\u00a0– blue, dark grey and anthracite – feature a pattern reminiscent of fine-grained sand, evoking the surface of distant planets. In addition, each one is equipped with a two-level bezel, combining two different metals, aluminium and titanium. The lower layer, visible through six incisions on the upper part, adds a dynamic touch to the watch. The advanced design of the case integrates with that of the bevelled titanium bracelet.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

The most recent launch features four new\u00a0Astron GPS Solar Dual-Time Chronographs<\/strong>\u00a0with Calibre 5X83, an expression of Seiko\u2019s most advanced watchmaking engineering, equipped with a titanium bezel with a sapphire glass insert. The grey-blue, grey and black dials and colour contrasts distinguish the three watches in the current collection. The usual limited edition stands out for its rose-gold accents that embellish the hour markers, bezel and other details, while the midnight blue dial adds depth and sophistication to the watch.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

So, while the traditional\u00a0Seiko Astron<\/strong>\u00a0was initially intended for professionals who travel around the world, over time and in response to the rapid changes in lifestyle that have taken place over the years, the target audience has evolved with each new collection.\u00a0Seiko Astron<\/strong>\u00a0is now a watch aimed at a generation of leaders who identify with its bold design and cutting-edge technology. The collection has been modern since its launch in 2012, and even its 1969 predecessor changed the world of watchmaking forever.<\/p>\n\n\n\n

By Davide Passoni<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

On Christmas Day 1969, Seiko revolutionised watchmaking with the Quartz Astron 35SQ, the world\u2019s first quartz watch. Today, spanning radio-controlled and GPS technologies, the Astron collection continues to embody the Maison\u2019s spirit of innovation.<\/p>\n","protected":false},"author":722,"featured_media":27573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[905,10,9,628],"tags":[607,680,906],"class_list":["post-27552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-ones","category-stories","category-timepieces","category-weekly-snippets","tag-seiko","tag-quartz","tag-smart-ones"],"yoast_head":"\nSeiko Astron: il primo orologio al quarzo | WATCH INSANITY<\/title>\n<meta name=\"description\" content=\"On 25 December 1969, Seiko unveiled the Quartz Astron 35SQ, the world\u2019s first quartz watch and a symbol of technological innovation.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.watchinsanity.it\/en\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seiko Astron: il primo orologio al quarzo | WATCH INSANITY\" \/>\n<meta property=\"og:description\" content=\"Il 25 dicembre 1969 Seiko present\u00f2 il Quartz Astron 35SQ, primo orologio al quarzo al mondo e simbolo di innovazione tecnologica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.watchinsanity.it\/en\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/\" \/>\n<meta property=\"og:site_name\" content=\"WATCH INSANITY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WatchInsanity\/?ref=bookmarks\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-25T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T17:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2025\/12\/Senza-titolo-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1772\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davide Passoni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@watchinsanity\" \/>\n<meta name=\"twitter:site\" content=\"@watchinsanity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davide Passoni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/\"},\"author\":{\"name\":\"Davide Passoni\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#\\\/schema\\\/person\\\/3d908c8853f8765bda3ef2fb6df451bd\"},\"headline\":\"Seiko Astron: over half a century of innovation\",\"datePublished\":\"2025-12-25T08:30:00+00:00\",\"dateModified\":\"2026-02-24T17:06:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/\"},\"wordCount\":3296,\"image\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Senza-titolo-10.jpg\",\"keywords\":[\"Seiko\",\"Quartz\",\"Smart Ones\"],\"articleSection\":[\"Smart Ones\",\"Stories\",\"Timepieces\",\"Weekly Snippets\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/\",\"name\":\"Seiko Astron: il primo orologio al quarzo | WATCH INSANITY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Senza-titolo-10.jpg\",\"datePublished\":\"2025-12-25T08:30:00+00:00\",\"dateModified\":\"2026-02-24T17:06:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#\\\/schema\\\/person\\\/3d908c8853f8765bda3ef2fb6df451bd\"},\"description\":\"Il 25 dicembre 1969 Seiko present\u00f2 il Quartz Astron 35SQ, primo orologio al quarzo al mondo e simbolo di innovazione tecnologica.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Senza-titolo-10.jpg\",\"contentUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Senza-titolo-10.jpg\",\"width\":1772,\"height\":1181},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.watchinsanity.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seiko Astron: innovazione da oltre mezzo secolo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#website\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/\",\"name\":\"WATCH INSANITY\",\"description\":\"The leading Italian watch magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.watchinsanity.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#\\\/schema\\\/person\\\/3d908c8853f8765bda3ef2fb6df451bd\",\"name\":\"Davide Passoni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Davide_Passoni_Watch_Insanity-1-96x96.jpg\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Davide_Passoni_Watch_Insanity-1-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Davide_Passoni_Watch_Insanity-1-96x96.jpg\",\"caption\":\"Davide Passoni\"},\"description\":\"\u00abMobile ordigno di dentate rote \\\/ lacera il giorno e lo divide in ore\u00bb. Comincia cos\u00ec il sonetto Orologio da rote, scritto nel XVII secolo da un poeta friulano, Ciro di Pers, oggetto della mia tesi di laurea. Il tema della tesi era diverso, ma avevo conosciuto quel poeta proprio leggendo questo testo, perch\u00e9 gli orologi li ho sempre avuti dentro. E al polso. Il primo \u00e8 stato un Timex digitale (erano gli anni \u201970\u2026), in quarta elementare, e da allora non ho pi\u00f9 smesso. Di comprarli, di scambiarli, di venderli, di amarli, di studiarli. E poich\u00e9 l\u2019aspirazione di tanti \u00e8 trasformare la propria passione in lavoro, nella mia lunga vita professionale, alla fine, a scrivere di orologeria ci sono arrivato: prima alla guida di un trimestrale, poi firmando pezzi per testate nazionali e per i pi\u00f9 autorevoli magazine online italiani. Uno di questi \u00e8 \u201cinsano\u201d: riuscite a indovinare qual \u00e8?\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/en\\\/author\\\/dave\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seiko Astron: il primo orologio al quarzo | WATCH INSANITY","description":"On 25 December 1969, Seiko unveiled the Quartz Astron 35SQ, the world\u2019s first quartz watch and a symbol of technological innovation.","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/www.watchinsanity.it\/en\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/","og_locale":"en_US","og_type":"article","og_title":"Seiko Astron: il primo orologio al quarzo | WATCH INSANITY","og_description":"Il 25 dicembre 1969 Seiko present\u00f2 il Quartz Astron 35SQ, primo orologio al quarzo al mondo e simbolo di innovazione tecnologica.","og_url":"https:\/\/www.watchinsanity.it\/en\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/","og_site_name":"WATCH INSANITY","article_publisher":"https:\/\/www.facebook.com\/WatchInsanity\/?ref=bookmarks","article_published_time":"2025-12-25T08:30:00+00:00","article_modified_time":"2026-02-24T17:06:26+00:00","og_image":[{"width":1772,"height":1181,"url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2025\/12\/Senza-titolo-10.jpg","type":"image\/jpeg"}],"author":"Davide Passoni","twitter_card":"summary_large_image","twitter_creator":"@watchinsanity","twitter_site":"@watchinsanity","twitter_misc":{"Written by":"Davide Passoni","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/#article","isPartOf":{"@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/"},"author":{"name":"Davide Passoni","@id":"https:\/\/www.watchinsanity.it\/#\/schema\/person\/3d908c8853f8765bda3ef2fb6df451bd"},"headline":"Seiko Astron: over half a century of innovation","datePublished":"2025-12-25T08:30:00+00:00","dateModified":"2026-02-24T17:06:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/"},"wordCount":3296,"image":{"@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2025\/12\/Senza-titolo-10.jpg","keywords":["Seiko","Quartz","Smart Ones"],"articleSection":["Smart Ones","Stories","Timepieces","Weekly Snippets"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/","url":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/","name":"Seiko Astron: il primo orologio al quarzo | WATCH INSANITY","isPartOf":{"@id":"https:\/\/www.watchinsanity.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/#primaryimage"},"image":{"@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2025\/12\/Senza-titolo-10.jpg","datePublished":"2025-12-25T08:30:00+00:00","dateModified":"2026-02-24T17:06:26+00:00","author":{"@id":"https:\/\/www.watchinsanity.it\/#\/schema\/person\/3d908c8853f8765bda3ef2fb6df451bd"},"description":"Il 25 dicembre 1969 Seiko present\u00f2 il Quartz Astron 35SQ, primo orologio al quarzo al mondo e simbolo di innovazione tecnologica.","breadcrumb":{"@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/#primaryimage","url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2025\/12\/Senza-titolo-10.jpg","contentUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2025\/12\/Senza-titolo-10.jpg","width":1772,"height":1181},{"@type":"BreadcrumbList","@id":"https:\/\/www.watchinsanity.it\/seiko-astron-il-primo-orologio-al-quarzo-al-mondo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.watchinsanity.it\/en\/"},{"@type":"ListItem","position":2,"name":"Seiko Astron: innovazione da oltre mezzo secolo"}]},{"@type":"WebSite","@id":"https:\/\/www.watchinsanity.it\/#website","url":"https:\/\/www.watchinsanity.it\/","name":"WATCH INSANITY","description":"The leading Italian watch magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.watchinsanity.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.watchinsanity.it\/#\/schema\/person\/3d908c8853f8765bda3ef2fb6df451bd","name":"Davide Passoni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Davide_Passoni_Watch_Insanity-1-96x96.jpg","url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Davide_Passoni_Watch_Insanity-1-96x96.jpg","contentUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Davide_Passoni_Watch_Insanity-1-96x96.jpg","caption":"Davide Passoni"},"description":"\u00abMobile ordigno di dentate rote \/ lacera il giorno e lo divide in ore\u00bb. Comincia cos\u00ec il sonetto Orologio da rote, scritto nel XVII secolo da un poeta friulano, Ciro di Pers, oggetto della mia tesi di laurea. Il tema della tesi era diverso, ma avevo conosciuto quel poeta proprio leggendo questo testo, perch\u00e9 gli orologi li ho sempre avuti dentro. E al polso. Il primo \u00e8 stato un Timex digitale (erano gli anni \u201970\u2026), in quarta elementare, e da allora non ho pi\u00f9 smesso. Di comprarli, di scambiarli, di venderli, di amarli, di studiarli. E poich\u00e9 l\u2019aspirazione di tanti \u00e8 trasformare la propria passione in lavoro, nella mia lunga vita professionale, alla fine, a scrivere di orologeria ci sono arrivato: prima alla guida di un trimestrale, poi firmando pezzi per testate nazionali e per i pi\u00f9 autorevoli magazine online italiani. Uno di questi \u00e8 \u201cinsano\u201d: riuscite a indovinare qual \u00e8?","url":"https:\/\/www.watchinsanity.it\/en\/author\/dave\/"}]}},"_links":{"self":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/27552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/users\/722"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/comments?post=27552"}],"version-history":[{"count":5,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/27552\/revisions"}],"predecessor-version":[{"id":27575,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/27552\/revisions\/27575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media\/27573"}],"wp:attachment":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media?parent=27552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/categories?post=27552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/tags?post=27552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}