{"id":27199,"date":"2025-11-05T18:15:38","date_gmt":"2025-11-05T17:15:38","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=27199"},"modified":"2025-11-05T18:29:44","modified_gmt":"2025-11-05T17:29:44","slug":"2340-louis-erard-x-astro-boy","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/2340-louis-erard-x-astro-boy\/","title":{"rendered":"Louis Erard X Astro Boy: when watchmaking meets pop culture"},"content":{"rendered":"\n

With the new\u00a0Louis Erard x Astro Boy<\/strong>, the Swiss Maison opens an unprecedented chapter in its history. It marks the brand\u2019s\u00a0first-ever cultural collaboration<\/strong>, introducing the\u00a02340 line<\/strong>\u00a0to a new creative territory \u2014 one where fine watchmaking meets pop culture.<\/p>\n\n\n\n

\"Louis<\/a><\/figure>\n\n\n\n

Produced in\u00a0178 numbered pieces<\/strong>, this timepiece was created in partnership with\u00a0Tezuka Productions<\/strong>, guardian of the legacy of legendary Japanese artist\u00a0Osamu Tezuka<\/strong>, the creator of\u00a0Astro Boy<\/em>. Beneath its playful aesthetic lies a deeper reflection on the relationship between humanity and technology, between past and future.<\/p>\n\n\n\n

ASTRO BOY: A HERO MORE HUMAN THAN HUMANS<\/strong><\/h3>\n\n\n\n

Created in 1952 by the \u201cfather of manga\u201d\u00a0Osamu Tezuka<\/strong>,\u00a0Astro Boy<\/em>\u00a0is a small android born from the grief of a father who sought to replace his lost son. Transformed into a hero, he became a universal symbol of\u00a0justice, empathy, and hope<\/strong> \u2014 a robot more human than humans.<\/p>\n\n\n\n

\"Louis<\/a><\/figure>\n\n\n\n

Over time, his image transcended Japan, becoming a global icon of\u00a0pop culture<\/strong>\u00a0and of\u00a0coexistence between humans and machines<\/strong>. Louis Erard celebrates this legacy by translating it into a watch that merges\u00a0Japanese heritage with Swiss savoir-faire<\/strong>, bringing an artistic dimension that extends far beyond the mere function of time.<\/p>\n\n\n\n

\"Louis<\/a><\/figure>\n\n\n\n

\u201cThis project represents the first step in a new creative direction,\u00a0<\/em>explains\u00a0Manuel Emch<\/strong>, Artistic Director of Louis Erard. With the 2340, we want to create a language that speaks to the icons of our generation \u2014 comics, video games, visual culture.\u00a0Astro Boy\u00a0is only the beginning.\u201d<\/em><\/p>\n\n\n\n

THE DESIGN: A SCENE IN MOTION<\/strong><\/h3>\n\n\n\n

The dial of the\u00a0Louis Erard x Astro Boy<\/strong>\u00a0is conceived as a\u00a0three-dimensional stage<\/strong>. Its base, decorated with an engraved\u00a0\u2018Metro City\u2019 motif<\/strong>\u00a0and a\u00a0vertical satin-brushed finish<\/strong>, sets the scene. In the foreground,\u00a0Astro Boy<\/em>\u00a0is\u00a0applied in relief<\/strong>, not printed, brought to life through\u00a0multi-colored pad printing<\/strong>\u00a0that adds vibrancy and depth.<\/p>\n\n\n\n

\"Louis<\/a><\/figure>\n\n\n\n

In the background, one of the series\u2019\u00a0classic villains<\/strong>\u00a0emerges in satin black, while the\u00a0minute track<\/strong>\u00a0runs along a\u00a0brushed circular rehaut<\/strong>\u00a0printed in white and illuminated with\u00a0Super-LumiNova SLN-C1 blue emission<\/strong>. The dial construction layers\u00a0three applied elements<\/strong>\u00a0(Astro Boy<\/em>, the robot, and the inner flange) over a\u00a0two-level engraved base<\/strong>, creating a powerful sense of texture and motion.<\/p>\n\n\n\n

\n
\n
\"Louis<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Louis<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n


The closed caseback<\/strong> features a special engraving dedicated to Astro Boy<\/em>, completing this tribute to one of Japan\u2019s most beloved cultural icons.<\/p>\n\n\n\n

CASE AND MOVEMENT<\/strong><\/h3>\n\n\n\n

The new\u00a02340 collection<\/strong>\u00a0marks a major technical and aesthetic milestone for Louis Erard: it is the\u00a0first integrated-bracelet series<\/strong>\u00a0in the Maison\u2019s history. The\u00a040 mm case<\/strong> is crafted from\u00a0satin-finished titanium<\/strong>\u00a0with a\u00a0polished stainless steel bezel, crown, and lugs<\/strong>\u00a0\u2014 a refined combination of\u00a0lightness and strength<\/strong>. Its\u00a08.95 mm thickness<\/strong>\u00a0ensures elegant proportions and a comfortable fit on the wrist.<\/p>\n\n\n\n

\n
\n
\"Louis<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Louis<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The\u00a0sapphire crystal with anti-reflective coating<\/strong>\u00a0guarantees optimal legibility, while water resistance is rated at\u00a050 meters<\/strong>. The\u00a0integrated titanium and steel bracelet<\/strong>\u00a0alternates brushed and polished finishes and is equipped with a\u00a0butterfly folding clasp<\/strong>.<\/p>\n\n\n\n

\"Louis<\/a><\/figure>\n\n\n\n

Inside beats the\u00a0automatic Sellita SW300-1 calibre<\/strong>, running at\u00a028,800 vibrations per hour (4 Hz)<\/strong>, offering a\u00a0power reserve of approximately 56 hours<\/strong>, and featuring an\u00a0openworked oscillating weight<\/strong>\u00a0adorned with the\u00a0black lacquered Louis Erard logo<\/strong>. Functions remain classic \u2014\u00a0hours, minutes, and central seconds<\/strong>\u00a0\u2014 allowing the narrative power of the dial to take center stage.<\/p>\n\n\n\n

PRICE AND AVAILABILITY<\/strong><\/h3>\n\n\n\n

The\u00a0Louis Erard x Astro Boy<\/strong>\u00a0is available in a\u00a0limited edition of 178 pieces<\/strong>, priced at\u00a0CHF 3,990 (excluding taxes)<\/strong>. A timepiece that fuses\u00a0art, design, and collective memory<\/strong>, transforming a childhood icon into a wrist-borne symbol of imagination and meaning. A small hero from the past, reminding us to look toward the future \u2014 this time, on the wrist.<\/p>\n","protected":false},"excerpt":{"rendered":"

Louis Erard meets Astro Boy in a collaboration like no other. Introducing the new 2340, the Maison\u2019s first timepiece to fuse Swiss watchmaking and pop culture, crafted in titanium and steel and limited to 178 pieces.<\/p>\n","protected":false},"author":679,"featured_media":27201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,9],"tags":[762,668],"class_list":["post-27199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-timepieces","tag-chronometer","tag-louis-erard"],"yoast_head":"\nLouis Erard X Astro Boy | WATCH INSANITY<\/title>\n<meta name=\"description\" content=\"Louis Erard celebrates Astro Boy with a 178-piece limited edition that blends Swiss watchmaking, pop culture, and three-dimensional design in titanium and steel.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.watchinsanity.it\/en\/2340-louis-erard-x-astro-boy\/\" 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