{"id":26943,"date":"2025-10-06T15:41:39","date_gmt":"2025-10-06T13:41:39","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=26943"},"modified":"2026-02-24T18:06:29","modified_gmt":"2026-02-24T17:06:29","slug":"seiko-prospex-speedtimer-datsun","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/seiko-prospex-speedtimer-datsun\/","title":{"rendered":"Seiko Life Experience: Marrakech Express"},"content":{"rendered":"\n

Seiko has struck again.<\/strong> The Japanese brand has now taken a liking to presenting its new watch collections to the press by involving journalists in what is now known as the\u00a0Seiko Life Experience<\/strong><\/em>. Several days in a fascinating location, discovering its natural and cultural beauty, during which the watches become an integral part of the experience \u2014 keeping time.<\/p>\n\n\n\n

\"Marrakech\"<\/a><\/figure>\n\n\n\n

Two years ago, it was Lampedusa\u2019s turn, with the Prospex collection taking centre stage. Together with King Seiko, it returned last year to Pantelleria. In 2025, Seiko took us beyond the borders of Italy and, after a flight of about three hours, we landed in Marrakech \u2014 the pearl of Morocco\u2019s imperial cities, along with Fez, Rabat, and Meknes, of which it is the southernmost. For three days, the timepieces from the new collections accompanied us through the city\u2019s narrow streets, the valleys of the Atlas Mountains, and the desert. Once again this year, we were joined by Filippo Tenti<\/strong>.<\/p>\n\n\n\n

\"Filippo<\/a><\/figure>\n\n\n\n

A friend of the Seiko brand<\/strong> for about a year, Filippo is the leader of the Overland team and the face of the Rai television programme\u00a0Il mondo con gli occhi di Overland<\/em>\u00a0(The World Through the Eyes of Overland<\/em>). A citizen of the world in the truest sense, Tenti has led numerous expeditions in extreme and diverse environments \u2014 from deserts to jungles, from mountain ranges to polar regions. He confessed to us that, apart from Italy, his favourite country is Afghanistan. Filippo\u2019s adventures and Overland\u2019s expeditions<\/strong> are also a testing ground for Seiko watches, designed to withstand harsh conditions without compromising performance.<\/p>\n\n\n\n

SEIKO LIFE EXPERIENCE WATCHES<\/strong><\/h3>\n\n\n\n

We had the opportunity to test the toughness of these watches first-hand during their presentation, which took place in the magical setting of\u00a0The White Camel<\/strong><\/em>, an ultra-luxurious tented camp in the heart of the Agafay Desert, about thirty kilometres from Marrakech \u2014 shortly before the resort was swept by a sandstorm that suddenly arose from nowhere. This is a common occurrence in the desert, but the Seiko Italia team dealt with it without batting an eyelid, confident in the reliability of the watches in any context, even in the middle of a storm.<\/p>\n\n\n\n

\"White<\/a><\/figure>\n\n\n\n

Seiko brought to our attention several references from different lines of the Prospex<\/strong> collection. Unfortunately, some of these will only be unveiled in the coming weeks, so this was a private preview and we cannot yet write about them \u2014 another privilege (at least for us) of the\u00a0Seiko Life Experience<\/em>. Other collections, however, can be discussed. So we chose two lines from the\u00a0Prospex Speedtimer<\/strong><\/em>\u00a0series that embody the spirit of performance that accompanied us during our three days in Morocco.<\/p>\n\n\n\n

These watches continue the tradition of mechanical excellence that began in 1969 with the launch of the Speedtimer \u2014 the world\u2019s first automatic chronograph to combine a column wheel and vertical clutch in the same mechanism. From the first line, we had the opportunity to handle, wear, photograph, and (once removed from our wrists…) regret parting with the\u00a0Prospex Speedtimer Mechanical SPB513JE<\/em>\u00a0and\u00a0SPB515J1<\/em>, as well as the\u00a0Prospex Speedtimer Mechanical Chronograph SRQ055J1<\/em><\/strong>.<\/p>\n\n\n\n

THREE NEW SPEEDTIMERS TO DISCOVER<\/strong><\/h3>\n\n\n\n

The first two immediately catch the eye with their combination of compact size and vintage aesthetics<\/strong>. The case has a diameter of 39.5 mm and a thickness of 12 mm \u2014 a combination which, together with the exceptionally soft steel bracelet, makes them extremely comfortable to wear. The characteristic lines of the Speedtimer introduced in 1972 are also evoked by the dials, silver-white or black with applied hour markers, and by a special feature: a rotating flange<\/strong> (adjustable via a crown at 4 o\u2019clock) that allows the wearer to set a countdown to measure time intervals, readable via an orange band on the dial between 9 and 12 o\u2019clock.<\/p>\n\n\n\n

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\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The beauty of these two watches also lies in their performance. The automatic calibre 6R55<\/strong> gives them a power reserve of 72 hours, and the steel case is water-resistant to 20 bar \u2014 capable of withstanding a sandstorm in the Moroccan desert without missing a beat.<\/p>\n\n\n\n

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\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The\u00a0Prospex Speedtimer Mechanical Chronograph SRQ055J1<\/strong><\/em>\u00a0is more sophisticated and has a decidedly different presence on the wrist. It is a sports chronograph with all the trimmings, featuring a 42 mm diameter and 14.6 mm thick steel case \u2014 sturdy indeed. Its aesthetics are defined by the black bezel with a tachymeter scale matched to the dial, which is also black, with a well-balanced layout of the counters that accentuate its compact look despite its size.<\/p>\n\n\n\n

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\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The watch is also beautiful on the inside. The calibre 8R48<\/strong> automatic chronograph movement features both a column wheel and a vertical clutch. Seiko\u2019s press kit states that \u201cthe reset mechanism uses a three-arm hammer, which allows all chronograph hands to return to zero instantly.\u201d Beyond the words, what truly matters is our hands-on experience: the smoothness of the pushers and the precise engagement \u2014 which can also be appreciated aurally \u2014 testify to the excellent work of both the Japanese engineers and the watchmakers who assemble this Speedtimer by hand.<\/p>\n\n\n\n

SEIKO SPEEDTIMER AND DATSUN<\/strong><\/h3>\n\n\n\n

The second of the two lines that the Seiko team brought to Morocco includes the other three Prospex Speedtimers<\/strong> that we tried in Agafay \u2014 three new models inspired by the partnership that linked Seiko to the Japanese sports car brand Datsun <\/strong>in the 1970s. A glorious marque that enthusiasts know well but which, unfortunately, came to an end not worthy of its mechanical and sporting legacy.<\/p>\n\n\n\n

\"Seiko<\/a><\/figure>\n\n\n\n

Seiko joined forces with Datsun in motorsport in the early 1970s, and in 1971 the Datsun 240Z number 11, decorated with the Seiko logo, tackled the extreme conditions of the East African Safari Rally \u2014 between Kenya, Uganda, and Tanzania \u2014 covering 6,200 kilometres to claim victory. This race is still considered one of the toughest in the world today. In tribute to that partnership and victory, Seiko has created three limited-edition Prospex Speedtimers<\/strong> which, true to their history, found themselves \u2014 dare we say \u2014 more than at home in the Agafay Desert.<\/p>\n\n\n\n

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\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"Seiko<\/a><\/figure>\n\n\n\n

Here we have two chronographs<\/strong> (SRQ057J1<\/em>\u00a0and\u00a0SSC957P1<\/em>) and a single timepiece<\/strong> (SPB517J1<\/em>) with a rotating bezel for countdown, as in the\u00a0SPB513JE<\/em>\u00a0and\u00a0SPB515J1<\/em>\u00a0references. The two chronographs differ not only in appearance but also in movement. The\u00a0SRQ057J1<\/em>\u00a0is powered by the 8R48 calibre, like the Speedtimer mentioned earlier, while the\u00a0SSC957P1<\/em>houses the V192 solar chronograph movement. The performance of the former matches that of the\u00a0Prospex Speedtimer Mechanical Chronograph SRQ055J1<\/em>, while the solar chronograph, once fully charged, can run for up to six months without further exposure to light.<\/p>\n\n\n\n

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\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"Seiko<\/a><\/figure>\n\n\n\n

Both chronographs feature steel cases (black for the\u00a0SRQ057J1<\/em>), but in different sizes: 42 mm by 14.6 mm for the mechanical model and 41 mm by 13 mm for the solar version. Both, however, have a tachymeter scale on the bezel, which allows speed to be measured even in the range between 50 and 60 km\/h \u2014 a detail borrowed from the first Speedtimer of 1969<\/strong>. The time-only model offers the same performance and functions as the\u00a0Speedtimer SPB513JE<\/em>\u00a0and\u00a0SPB515J1<\/em>. What truly sets these three watches apart is the Datsun spirit that animates the line, reflected in various design details.<\/p>\n\n\n\n

\n
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\"Seiko<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Seiko<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"Seiko<\/a><\/figure>\n\n\n\n

The time-only model features the Datsun logo on the dial \u2014 a red circle and blue rectangle framing the white Datsun lettering. The automatic chronograph, on the other hand, bears the name written in cursive script, evoking the dynamism of the racing cars of the era. Finally, the solar chronograph displays the Datsun name in bold block letters, creating a strong visual impact. The casebacks also differ: two of the three models feature historic Datsun logos<\/strong> \u2014 the time-only model has the one used at the time, the mechanical chronograph bears a logo inspired by the rally car, and the solar chronograph showcases an original illustration of the 240Z, created especially for this watch.<\/p>\n\n\n\n

As with any self-respecting commemorative watch, these three\u00a0Prospex Speedtimers<\/em>\u00a0dedicated to Datsun are limited editions<\/strong>: 2,500 pieces for the time-only model, 4,000 for the solar chronograph, and 3,500 for the mechanical chronograph.<\/p>\n\n\n\n

AT THE HEART OF THE SEIKO LIFE EXPERIENCE: MARRAKECH<\/strong><\/h3>\n\n\n\n

All this beauty was heightened by the magic of the\u00a0Seiko Life Experience<\/strong><\/em>. Marrakech, as we said \u2014 once the imperial city of western Morocco, now an important economic centre rich in mosques, palaces, and gardens. Its medina is a distinctive feature and was the first stop on our journey, guided by the expert local guide Abdullah. But not before visiting what locals consider a pharmacy \u2014 though to Western eyes, it resembles more an alchemist\u2019s laboratory, where spices and natural raw materials are used to create alternative remedies designed to be a panacea for all ills. It\u2019s all a matter of perspective: some prefer ginger and turmeric, others put their faith in chemistry, ibuprofen, and sildenafil. This, too, is part of Marrakech\u2019s charm.<\/p>\n\n\n\n

\n
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\"Marrakech\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Marrakech\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The medina, as we were saying. We reached it after crossing the famous Jemaa el-Fna square \u2014 the true heart of Marrakech \u2014 accompanied by the Seiko Italia team and Abdullah. A riot of sounds, colours, lights, and scents, alive practically 24 hours a day, where dozens of street food stalls (a temptation and a danger for our Western digestive systems) stand alongside snake charmers, improbable dancers, chameleon sellers, street musicians, and every other character the imagination of an Arab metropolis can conjure up. The square and the medina are a universe where diversity is wealth, traversed by swarms of tourists (including us) who are often intimidated (unnecessarily so). For Moroccans, respect and hospitality toward visitors are sacred. After dinner in a traditional restaurant, our walk with Abdullah to the minaret of the Koutoubia Mosque \u2014 dating back to the 12th century, the Muslim \u2018brother\u2019 of Seville\u2019s Catholic Giralda \u2014 prepared us in the best possible way for the following day.<\/p>\n\n\n\n

BETWEEN MOUNTAINS AND DESERT<\/strong><\/h3>\n\n\n\n

The day began at dawn, aboard powerful 4x4s heading for the Agafay Desert. But not directly \u2014 that would have been too easy and too fast. Our journey led us through the valleys of the High Atlas, the mountain range that characterises northern Morocco. Thanks to the\u00a0Seiko Life Experience<\/em>, we passed through enchanted places where the landscape changes kilometre after kilometre. We entered a real Berber house, where we were welcomed with the warm hospitality every guest deserves, and the inevitable mint tea. We travelled through valleys with passes reminiscent of the Dolomites, passed one of Morocco\u2019s most famous ski resorts, Ouka\u00efmeden, and saw with our own eyes the still-open wounds of the earthquake that struck the country in 2023.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

We stopped for lunch in a traditional house in the village of Imlil, on the slopes of Mount Toubkal: at 4,167 metres (higher than our Gran Paradiso, to give you an idea), it is the highest peak in North Africa.<\/p>\n\n\n\n

Back in our off-road vehicles, after a few hours we descended into the Agafay Desert, where\u00a0The White Camel<\/em>\u00a0tented camp awaited us \u2014 with a most welcome shower, three swimming pools for relaxation, and a traditional dinner accompanied by local musicians and the inevitable swarm of cats and kittens: a constant presence in Marrakech and, as we discovered, even in the middle of the desert \u2014 as long as there are kind-hearted humans willing to offer food and affection.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The morning of the final day was devoted to everyone\u2019s passions \u2014 quad bikes, dune buggies, camels, and the swimming pool \u2014 before the presentation of the watches (described at the beginning) and our return to Marrakech, just in time to avoid being swept away by the sandstorm. Dinner in one of the city\u2019s most eccentric restaurants provided the perfect occasion to toast the\u00a0Seiko Life Experience<\/em>: not a business trip, but a family adventure \u2014 with plenty of beautiful watches thrown in.<\/p>\n\n\n\n

By Davide Passoni<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Seiko Life Experience 2025 made a stop in Marrakech and the Moroccan Agafay Desert, showcasing the latest releases from the Prospex Speedtimer collection.<\/p>\n","protected":false},"author":722,"featured_media":26955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9,628],"tags":[512,607],"class_list":["post-26943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-timepieces","category-weekly-snippets","tag-chronograph","tag-seiko"],"yoast_head":"\nSEIKO: Prospex Speedtimer & Speedtimer Datsun | WATCH INSANITY<\/title>\n<meta name=\"description\" content=\"The Seiko Life Experience 2025 made a stop in Marrakech and the Agafay Desert, together with the latest additions to the Prospex Speedtimer collection.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" 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Comincia cos\u00ec il sonetto Orologio da rote, scritto nel XVII secolo da un poeta friulano, Ciro di Pers, oggetto della mia tesi di laurea. Il tema della tesi era diverso, ma avevo conosciuto quel poeta proprio leggendo questo testo, perch\u00e9 gli orologi li ho sempre avuti dentro. E al polso. Il primo \u00e8 stato un Timex digitale (erano gli anni \u201970\u2026), in quarta elementare, e da allora non ho pi\u00f9 smesso. Di comprarli, di scambiarli, di venderli, di amarli, di studiarli. E poich\u00e9 l\u2019aspirazione di tanti \u00e8 trasformare la propria passione in lavoro, nella mia lunga vita professionale, alla fine, a scrivere di orologeria ci sono arrivato: prima alla guida di un trimestrale, poi firmando pezzi per testate nazionali e per i pi\u00f9 autorevoli magazine online italiani. 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