Legendary designer Eric Giroud: 20 years of designing MB&F pieces. 20 years of creative partnership with Max. For the 20th anniversary of MB&F, it\u2019s only fitting\u2014this one\u2019s his. His baby. His vision. But following up a hit? That\u2019s a challenge. It\u2019s like the second album of a band that nailed their debut.\u00a0<\/p>\n\n\n\n
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<\/a><\/figure>\n<\/div>\n\n\n\n<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\nEric and Max both hail from Lausanne; Giroud\u2019s journey is anything but traditional Swiss design. While others might have been lurking around cold offices, Eric was tearing it up on dancefloors, living the 1990s club scene. Nights at the legendary MAD (Moulin \u00e0 Danses) and Dolce Vita clubs in Lausanne, surrounded by creatives, musicians, actors and artists, shaped his aesthetic.\u00a0<\/p>\n\n\n\n Friends called him “Erico.” He hung out with S\u00e9bastien and Stephan Kohler\u2014DJs who hit international fame with their track\u00a0At Night.\u00a0<\/em>Early house music boomed, Stephan Kohler (Mandrax) spun vinyl on the famous Technics SL- 1200 Mark 2, and there was a palpable sense of freedom. The 90s were electric, a time when change was in the air, especially in music. This is the world that inspired the M.A.D.2\u2014a watch born from the heartbeat of a bygone rave era.\u00a0<\/p>\n\n\n\n The M.A.D.2\u2019s raised central subdials \u2013 displaying the hours and minutes \u2013 look like the turntables from a DJ mixing console. The central dial over which they rotate is a love letter to vinyl textures, with grooves and satin finishes mimicking music tracks. Surrounding it is the platter, inspired by the stroboscopic band of the Technics SL- 1200 \u2013 complete with Super-LumiNova stop pins. Every flick of the wrist sets the platter spinning, and if you listen closely, it\u2019s as if you can hear the rhythm of the past pulsing through it. The stroboscopic platter is in fact the automatic winding rotor, visible from both the front and the back. Flip the watch over and you\u2019ll discover the gyroscopic off-centered rotor which will make your head spin.\u00a0<\/p>\n\n\n\n The M.A.D.2 stainless steel case is like a rounded pebble. Eric reminisces about his first watch design in the 1990s, one that never made it to reality. He called it\u00a0Almond.\u00a0<\/em>And you can feel traces of that in the M.A.D.2\u2014its smooth shape, how it feels in hand, the almond-like curves, and even the crown\u2019s logo.\u00a0<\/p>\n\n\n\n And there\u2019s a horological surprise: the jumping hour complication. It\u2019s a secret you only uncover after spending time with the watch\u2014nothing screams \u201cbi-directional jumping hours\u201d at first glance. The small metal markers \u2013 which look like guitar picks, almonds, or maybe even alien eyes \u2013 conveniently indicate the jumping hour and trailing minutes at the very center of the watch.\u00a0\u00a0<\/p>\n\n\n\n At 42mm, the M.A.D.2 feels as smooth as it looks. It balances the playful, unexpected approach of M.A.D.Editions without going over the top\u2014like a perfectly polished almond. Despite being visually worlds apart from the M.A.D.1, they share a heartbeat: the same La Joux-Perret movement found in the M.A.D.1S, now enhanced with a bespoke jumping hour module developed by MB&F. Swiss-made, Swiss-assembled.\u00a0\u00a0<\/p>\n\n\n\n Two models, two personalities: an Orange edition for the Tribe and Friends. Green for the raffle.\u00a0(Price CHF 2,900 + Tax<\/strong>).<\/p>\n\n\n\n For this special moment, Mandrax \u2013 aka Stephan Kohler, the Lausanne-based DJ and friend of Eric Giroud \u2013 decided to throw in his own little almond to the story, a special music production for this watch, pulsating the launch video. A tribute to a time when the club scene, the beats, and the vibe of the 90s were inseparable from their creative souls. Today, that same energy drives the M.A.D.2.\u00a0<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nDESIGN THAT MOVES<\/strong><\/h3>\n\n\n\n
<\/a><\/figure>\n<\/div>\n\n\n\n<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/div>\n\n\n\n<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\nMANDRAX\u2019S TOUCH<\/strong><\/h3>\n\n\n\n