{"id":21397,"date":"2023-10-23T22:18:19","date_gmt":"2023-10-23T20:18:19","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=21397"},"modified":"2026-02-26T10:27:35","modified_gmt":"2026-02-26T09:27:35","slug":"cartier-tank-cintree-and-tank-louis-platinum-limited-edition","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/cartier-tank-cintree-and-tank-louis-platinum-limited-edition\/","title":{"rendered":"Cartier Tank Cintr\u00e9e and Tank Louis in Platinum: yet another proof of style and savoir-faire"},"content":{"rendered":"\n

There is this crazy picture. The great Muhammad Ali, in the prime of his youth, is posing as a boxer with a tight white T-shirt highlighting his muscles and Tank on his wrist. Everything in this shot is legend. He, who at that time fluttered like a butterfly and stung like a wasp. The grainy, black and white photo captures a simple moment in the life of a true superman. And the watch, totally out of context, remains equally elegant because when you are perfect, you are always perfect, even if you\u2019re totally out of context.<\/p>\n\n\n\n

\n
\n
\"Muhammad<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Muhammad<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

About Muhammad Ali. He loved to repeat this: “Champions aren\u2019t made in gyms. Champions are made from something they have deep inside them \u2013 a desire, a dream, a vision. They need endurance until the last minute, they need to be a little faster, they have to have the skill, and the will. But the will must be stronger than the skill<\/em>“.<\/p>\n\n\n\n

And this is a statement that, in its own way, also applies to Cartier. Since 1847, Cartier has been the undisputed global icon of style and savoir-faire, especially in watchmaking.<\/p>\n\n\n\n

PRODUCT PLACEMENT, CELEBRITIES AND CARTIER: A MUTUAL ATTRACTION<\/strong><\/h3>\n\n\n\n

Today, product placement is everywhere, but few people know that in cinema that practice dates back to the origins. So much so that in 1896 the Lumi\u00e8re brothers made a deal with the British detergent company Lever Brothers to promote Sunlight Soap. Whether it is product placement or creative use to make the story more realistic by typifying the characters, today we can still see the Tank on the wrists of two actors who, in the world\u2019s collective imagination, simply remain eternal. Clark Gable wears it in \u2018Red Dust\u2019, a 1932 film directed by Victor Fleming and starring sex symbol Jean Harlow. While Steve McQueen wears it, in the Cintr\u00e9e version, in \u2018The Thomas Crown Affair\u2019 \u2013 a film from 1968 in which, in the role of the gentleman thief Thomas Crown, he seduces Faye Dunaway. Handsome and very rich, his everyday car is a Rolls-Royce Silver Shadow Coup\u00e9. And on his wrist? Exactly, \u00e7a va sans dire<\/em>, a Tank Cintr\u00e9e.<\/p>\n\n\n\n

\n
\n
\"Clark<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Steve<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Whether it be product placement, as stated, or an \u2018ambassador\u2019 relationship, the role of the Cartier watch is completely interchangeable with stardom. In the sense that on the wrist it becomes a status symbol. Not only in achieving more or less extraordinary economic success, but as an extraordinary style ambassador when seen on a star\u2019s wrist. One could not otherwise explain the transversal nature of an elegant watch that, over time, was seen on the wrists of sovereigns and heads of state, ultra-billionaires and the most successful people in various fields and\/or of enormous planetary fame.<\/p>\n\n\n\n

\n
\n
\"Andy<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Alain<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Just a few more names? Randomly: Ralph Lauren, Princess Diana, Michelle Obama, Yves Saint Laurent, Catherine Deneuve, Andy Warhol, Truman Capote, Warren Beatty, Fred Astaire, Duke Ellington, Angelina Jolie, Gisele Bundchen, without forgetting John F. Kennedy and his wife Jackie. In short, the best in elegance, whatever it may be. As in the case of another epoch-making shot that captures the carefree atmosphere on an airliner transporting the immortal Mick Jagger and Keith Richards, with the latter fastening the ever-present Tank on his wrist with its slightly oversized strap, as if it were a guitar over his shoulder in the middle of the \u2018Sympathy for the Devil\u2019 solo.<\/p>\n\n\n\n

\"Mick<\/a><\/figure>\n\n\n\n

THE SECRET OF ENDLESS SUCCESS? THE PRODUCT\u2019S OVERWHELMING STRENGTH<\/strong><\/h3>\n\n\n\n

Cartier\u2019s secret, since the days of its founder, Louis-Fran\u00e7ois (1819-1904), has been the ability and the will to make products that have the strength to challenge the passage of time; not only measuring it, in the watches\u2019 case, but remaining forever in enthusiasts\u2019 hearts. This, specifically, represents the deep inner meaning \u2013 going back to Muhammad Ali\u2019s words (\u2018Champions…are made from something they have deep inside them: a desire, a dream, a vision\u2019) \u2013 of Cartier\u2019s timepieces: qualitatively and aesthetically beautiful, for customers who are \u2018connoisseurs\u2019 of beauty in its every form. So here is the 1904 model created for the legendary aviation pioneer Alberto Santos-Dumont. And, as a tribute to its first patron, it was marketed in 1911 under the Santos name: the first wristwatch for the true man.\u00a0The\u00a0harmonious Tortue came\u00a0the\u00a0following year. Then, in 1919, his majesty the Tank: an undisputed and everlasting design icon, probably inspired by the tracks of Great War tanks. Two years later came its sublime evolution: the Tank\u00a0Cintr\u00e9e \u2013\u00a0and its extremely rare platinum version in 1923. Also in the 1920s came the Louis Cartier and Chinoise variants, and in 1936 the Asym\u00e9trique \u2013 while the best-sellers Am\u00e9ricaine and Fran\u00e7aise would not arrive until 1989 and 1996 respectively. In the 1930s the Pasha was created, named after its first buyer the Pasha of Marrakech. And in the 1960s the world was surprised by the inimitable and rare\u00a0Crash, a perfect offspring of Swinging London. Here an interesting insight into Crash and the distribution of Cartier\u2019s activities between Paris, London and New York<\/a>. That\u2019s universal history. It is the top of the food chain in terms of style,\u00a0savoir-faire\u00a0and \u2018flavour\u2019, in the sense of experiential luxury, such a fashionable term in the large luxury segment agglomerations but which is truly tangible in Cartier\u2019s boutiques; not only in the brand\u2019s historic \u2018temples\u2019 \u2013 Rue de la Paix in Paris, Bond Street in London and Fifth Avenue in New York \u2013 but in all\u00a0boutiques.<\/p>\n\n\n\n

TODAY’S COLLECTION AND THE GREATLY RESPECTED CUSTOMER<\/strong><\/h3>\n\n\n\n

Today, Cartier watches\u2019 catalogue of is one of the most comprehensive on the market. It ranges from the haute horlogerie collection to various purely feminine lines through to sports watches, obviously focusing as much as possible on the many workhorses previously mentioned, with the utmost respect for the brand\u2019s extraordinary heritage.<\/p>\n\n\n\n

In this vein, 2023 will allow 150 lucky aficionados<\/strong> to strap the highly successful re-edition of the legendary Tank Cintr\u00e9e in platinum <\/strong>on to their wrists, in the centenary year of this highly precious version. It boasts an extra-flat curved case just 6.03 mm thick, with a ruby cabochon crown to regulate the hand-wound in-house manufactured movement, Calibre 9780 MC<\/strong>. Railroad <\/em>minuterie, Roman numerals, blued-steel sword-shaped hands, an eggshell dial and a pin buckle complete this work of art.<\/p>\n\n\n\n

\n
\n
\"Cartier<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Cartier<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Another noteworthy novelty is the Tank Louis Cartier<\/strong> with a large-size platinum case \u2013 33.7 by 25.5 mm (6.6 mm thick) \u2013 yet again with an in-house hand-wound movement, regulated by a crown embellished with a ruby cabochon. With an evocative blue dial treated with PVD and combined with sword-shaped hands. In an edition of 170 pieces reserved for the European market<\/strong>.<\/p>\n\n\n\n

\n
\n
\"Cartier<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Cartier<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Apart from the fashionability of the platinum novelties, it should be emphasised that Cartier is moving against the current trend with respect to other high-end watchmaking players, who instead chase a constant and, let\u2019s face it, disproportionate \u2013 because often unjustified \u2013 increase in prices. In fact, these items\u2019 prices, which are consistent with the iconic models in both steel and gold, are once again extremely competitive, almost surprising as written before, for the iconic nature and relevance of these models: 34,700 euro for the Cintr\u00e9e <\/strong>and 16,900 euro for the Louis Cartier<\/strong>.<\/p>\n\n\n\n

We interpret this most of all as a sign of great respect for the customers. And, for this approach, we applaud Cartier wholeheartedly.<\/p>\n\n\n\n

By Michele Mengoli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For its style and savoir-faire, Cartier confirms itself as the watch brand for true connoisseurs with its latest platinum entries: the Tank Cintr\u00e9e and Louis Cartier, and their excellent price\/quality ratio<\/p>\n","protected":false},"author":712,"featured_media":21411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,9],"tags":[452],"class_list":["post-21397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-timepieces","tag-cartier"],"yoast_head":"\nCartier: Tank Cintr\u00e9e & Tank Louis Platinum | WATCH INSANITY<\/title>\n<meta name=\"description\" content=\"Cartier strepitosa con le novit\u00e0 in platino del Tank Cintr\u00e9e e Tank Louis e nel rispetto del loro eccellente rapporto tra qualit\u00e0 e prezzo.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" 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