{"id":21345,"date":"2023-10-05T15:18:51","date_gmt":"2023-10-05T13:18:51","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=21345"},"modified":"2026-02-26T10:33:51","modified_gmt":"2026-02-26T09:33:51","slug":"nuova-boutique-iwc-milano-montenapoleone-21","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/nuova-boutique-iwc-milano-montenapoleone-21\/","title":{"rendered":"La nuova boutique IWC di Milano: il salotto del tempo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">IWC has a new lounge in Milan. Entering the new\u00a0<strong>boutique<\/strong>\u00a0of the Schaffhausen brand at number 21 in <strong>via Montenapoleone<\/strong>\u00a0does not really seem like crossing the threshold of a point of sale, but of a welcoming luxury residence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03-682x1024.jpg\" alt=\"IWC boutique Milano\" class=\"wp-image-21347\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03-682x1024.jpg 682w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03-600x900.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03-200x300.jpg 200w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03-768x1152.jpg 768w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03-1024x1536.jpg 1024w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_03.jpg 1181w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Opened in July, it was revealed on 3 October, with an opening that saw IWC Italy brand manager Thomas Perini welcoming press and enthusiasts, in a family and relaxed atmosphere. Thanks to the friendliness of the staff but also to the particular mood that characterizes the\u00a0<strong>new IWC boutique<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>THE LAYOUT OF THE NEW IWC BOUTIQUE<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to the previous one, the square footage has significantly increased. The old store was located at number 1, at the beginning of via Montenapoleone towards Corso Matteotti and developed in depth on two floors dedicated to sales: ground floor and first floor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the\u00a0<strong>new IWC boutique<\/strong>, now towards Via Manzoni, the sales area is entirely on the street level and extends over an area of approximately 70 m2, spacious and welcoming. It has been designed no longer in depth but in breadth, with the watches showcases which, along the walls and in special islands, embrace the customer from the moment he enters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1-1024x682.jpg\" alt=\"IWC boutique Milano\" class=\"wp-image-21348\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1-1024x682.jpg 1024w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1-600x400.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1-300x200.jpg 300w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1-768x512.jpg 768w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1-1536x1024.jpg 1536w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02-1.jpg 1772w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0<strong>large counter<\/strong>\u00a0with display cabinets welcomes the customer during his first contact with the watches of the IWC world, while a special station is designed for customers who want to deepen their knowledge of particular models, in anticipation of a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the back, however, an exclusive\u00a0<strong>lounge<\/strong>\u00a0with tables and comfortable sofas is the most private area of the new IWC boutique, in which a copy of the brand&#8217;s perpetual calendar caliber dominates on the wall.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01-1024x682.jpg\" alt=\"IWC boutique Milano\" class=\"wp-image-21349\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01-1024x682.jpg 1024w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01-600x400.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01-300x200.jpg 300w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01-768x512.jpg 768w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01-1536x1024.jpg 1536w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_01.jpg 1772w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is a place designed specifically to present new products, exclusive models and drink a coffee or eat a pastry offered by the kind boutique staff. All moments that contribute to elevating the experience of purchasing your watch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The wood, glass and metal furnishings recall the colors of some of the most exclusive IWC watches and structure the brand&#8217;s own boutique concept. However, the trained and welcoming staff manages to give a touch of\u00a0<strong>Italian taste<\/strong>\u00a0to this concept, bringing the new store into a Milanese dimension that harmonizes with the surrounding ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>LIGHT EVERYWHERE<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0<strong>light<\/strong>\u00a0is the absolute star of the boutique. Although there\u2019s just one showcase on Via Montenapoleone, the large glass door surmounted by a niche also glazed ensures that the interior is flooded with natural light. An advantage also for those who want to admire the watches, whose colors and details are not always enhanced by the artificial lights of the shops.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04-682x1024.jpg\" alt=\"IWC boutique Milano\" class=\"wp-image-21350\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04-682x1024.jpg 682w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04-600x900.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04-200x300.jpg 200w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04-768x1152.jpg 768w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04-1024x1536.jpg 1024w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_04.jpg 1181w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05-682x1024.jpg\" alt=\"IWC boutique Milano\" class=\"wp-image-21351\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05-682x1024.jpg 682w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05-600x900.jpg 600w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05-200x300.jpg 200w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05-768x1152.jpg 768w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05-1024x1536.jpg 1024w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_05.jpg 1181w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the\u00a0<strong>natural light<\/strong>\u00a0and spaciousness of the sales area, the location opposite to Via Ges\u00f9 adds airiness to the boutique. Anyone arriving from this street finds the shop window after leaving one of the most exclusive hotels in Milan or after shopping in one of the fashion and accessories shops located within a few dozen meters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who, however, are inside the boutique, through the large glass door have a view both on Via Ges\u00f9, up to the vanishing point of\u00a0<strong>Via della Spiga<\/strong>, and on the shops of the top brands on the other side of the street, a scenic backdrop ideal for the exclusivity of\u00a0<strong>IWC watches<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong>A TOP LEVEL PURCHASING EXPERIENCE<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of watches, in the new IWC boutique in Milan it is possible to purchase or book references from all the brand&#8217;s collections, from the\u00a0<strong>Pilot&#8217;s Watches<\/strong>\u00a0to the\u00a0<strong>Big Pilot<\/strong>, from the\u00a0<strong>Portofino<\/strong>\u00a0to the\u00a0<strong>Portugieser<\/strong>\u00a0up to the new\u00a0<strong>Ingenieur<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The boutique consolidates the presence of the brand within the Fashion District by expanding its spaces, its offer and the exclusivity of its mood, without however giving up the\u00a0<strong>quality of the service<\/strong>\u00a0and the competence of the staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because IWC, like other brands, doesn&#8217;t just sell watches but\u00a0<strong>emotions<\/strong>\u00a0that a customer must experience there, on his own skin. Only in this way will the boutique shopping experience always maintain a high value and be different from that which can be found on any other selling channel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aperta in via Montenapoleone 21, la nuova boutique IWC ha ampliato gli spazi e sin \u00e8 strutturata in modo da rendere l\u2019esperienza di acquisto sempre pi\u00f9 esclusiva e coinvolgente. Materiali caldi, spazi riservati e tanta luce la rendono un piccolo gioiello nel quale si respirano eccellenza svizzera e milanesit\u00e0<\/p>\n","protected":false},"author":679,"featured_media":21346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,12,9],"tags":[106],"class_list":["post-21345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-timepieces","tag-iwc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nuova boutique IWC di Milano: il salotto del tempo | WATCH INSANITY<\/title>\n<meta name=\"description\" content=\"IWC apre una nuova boutique a Milano in via Montenapoleone 21. Spazi pi\u00f9 ampi, tanta luce e un assortimento completo di orologi del marchio.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.watchinsanity.it\/en\/nuova-boutique-iwc-milano-montenapoleone-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nuova boutique IWC di Milano: il salotto del tempo | WATCH INSANITY\" \/>\n<meta property=\"og:description\" content=\"IWC apre una nuova boutique a Milano in via Montenapoleone 21. Spazi pi\u00f9 ampi, tanta luce e un assortimento completo di orologi del marchio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.watchinsanity.it\/en\/nuova-boutique-iwc-milano-montenapoleone-21\/\" \/>\n<meta property=\"og:site_name\" content=\"WATCH INSANITY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WatchInsanity\/?ref=bookmarks\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-05T13:18:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T09:33:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1772\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacopo Giudici\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@watchinsanity\" \/>\n<meta name=\"twitter:site\" content=\"@watchinsanity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacopo Giudici\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/\"},\"author\":{\"name\":\"Jacopo Giudici\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#\\\/schema\\\/person\\\/d77ce14e2d3db5ff541a4c7b161071b5\"},\"headline\":\"La nuova boutique IWC di Milano: il salotto del tempo\",\"datePublished\":\"2023-10-05T13:18:51+00:00\",\"dateModified\":\"2026-02-26T09:33:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/\"},\"wordCount\":1433,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IWC_Boutique_Milano_Watch_Insanity_02.jpg\",\"keywords\":[\"IWC\"],\"articleSection\":[\"Events\",\"News\",\"Timepieces\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/\",\"name\":\"La nuova boutique IWC di Milano: il salotto del tempo | WATCH INSANITY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IWC_Boutique_Milano_Watch_Insanity_02.jpg\",\"datePublished\":\"2023-10-05T13:18:51+00:00\",\"dateModified\":\"2026-02-26T09:33:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#\\\/schema\\\/person\\\/d77ce14e2d3db5ff541a4c7b161071b5\"},\"description\":\"IWC apre una nuova boutique a Milano in via Montenapoleone 21. Spazi pi\u00f9 ampi, tanta luce e un assortimento completo di orologi del marchio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IWC_Boutique_Milano_Watch_Insanity_02.jpg\",\"contentUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IWC_Boutique_Milano_Watch_Insanity_02.jpg\",\"width\":1772,\"height\":1181},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/nuova-boutique-iwc-milano-montenapoleone-21\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.watchinsanity.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La nuova boutique IWC di Milano: il salotto del tempo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#website\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/\",\"name\":\"WATCH INSANITY\",\"description\":\"The leading Italian watch magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.watchinsanity.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/#\\\/schema\\\/person\\\/d77ce14e2d3db5ff541a4c7b161071b5\",\"name\":\"Jacopo Giudici\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg\",\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.watchinsanity.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg\",\"caption\":\"Jacopo Giudici\"},\"description\":\"Il mio rapporto con gli orologi nasce presto, in modo istintivo, tra la fantasia degli Swatch e la solidit\u00e0 dei G-Shock. Da l\u00ec prende forma un percorso che, con il tempo, si trasforma prima in passione e poi in un progetto condiviso: WATCH INSANITY. Crescendo, il mio sguardo si \u00e8 affinato, si \u00e8 educato alla cura dei particolari, fino ad approdare naturalmente all\u2019orologeria meccanica e, in particolare, al mondo degli indipendenti. Un universo che incarna l\u2019idea pi\u00f9 pura di orologeria: visione creativa, libert\u00e0 progettuale, ossessione per il dettaglio. Qui ogni orologio nasce da una mente, da una mano, da una scelta consapevole, senza compromessi industriali o scorciatoie. Raccontare questi segnatempo significa dare voce alle persone, alle visioni e al coraggio che li rendono possibili. WATCH INSANITY nasce per questo: celebrare un\u2019orologeria sincera, radicale, pensata per chi cerca contenuti, non mode. Perch\u00e9, come nella vita, anche al polso scegliamo solo ci\u00f2 che ci rappresenta davvero.\",\"sameAs\":[\"https:\\\/\\\/www.watchinsanity.it\",\"https:\\\/\\\/www.instagram.com\\\/watchinsanity\\\/\"],\"url\":\"https:\\\/\\\/www.watchinsanity.it\\\/en\\\/author\\\/jacopo-giudici\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La nuova boutique IWC di Milano: il salotto del tempo | WATCH INSANITY","description":"IWC apre una nuova boutique a Milano in via Montenapoleone 21. Spazi pi\u00f9 ampi, tanta luce e un assortimento completo di orologi del marchio.","robots":{"index,follow":"index,follow"},"canonical":"https:\/\/www.watchinsanity.it\/en\/nuova-boutique-iwc-milano-montenapoleone-21\/","og_locale":"en_US","og_type":"article","og_title":"La nuova boutique IWC di Milano: il salotto del tempo | WATCH INSANITY","og_description":"IWC apre una nuova boutique a Milano in via Montenapoleone 21. Spazi pi\u00f9 ampi, tanta luce e un assortimento completo di orologi del marchio.","og_url":"https:\/\/www.watchinsanity.it\/en\/nuova-boutique-iwc-milano-montenapoleone-21\/","og_site_name":"WATCH INSANITY","article_publisher":"https:\/\/www.facebook.com\/WatchInsanity\/?ref=bookmarks","article_published_time":"2023-10-05T13:18:51+00:00","article_modified_time":"2026-02-26T09:33:51+00:00","og_image":[{"width":1772,"height":1181,"url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02.jpg","type":"image\/jpeg"}],"author":"Jacopo Giudici","twitter_card":"summary_large_image","twitter_creator":"@watchinsanity","twitter_site":"@watchinsanity","twitter_misc":{"Written by":"Jacopo Giudici","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#article","isPartOf":{"@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/"},"author":{"name":"Jacopo Giudici","@id":"https:\/\/www.watchinsanity.it\/#\/schema\/person\/d77ce14e2d3db5ff541a4c7b161071b5"},"headline":"La nuova boutique IWC di Milano: il salotto del tempo","datePublished":"2023-10-05T13:18:51+00:00","dateModified":"2026-02-26T09:33:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/"},"wordCount":1433,"commentCount":0,"image":{"@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#primaryimage"},"thumbnailUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02.jpg","keywords":["IWC"],"articleSection":["Events","News","Timepieces"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/","url":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/","name":"La nuova boutique IWC di Milano: il salotto del tempo | WATCH INSANITY","isPartOf":{"@id":"https:\/\/www.watchinsanity.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#primaryimage"},"image":{"@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#primaryimage"},"thumbnailUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02.jpg","datePublished":"2023-10-05T13:18:51+00:00","dateModified":"2026-02-26T09:33:51+00:00","author":{"@id":"https:\/\/www.watchinsanity.it\/#\/schema\/person\/d77ce14e2d3db5ff541a4c7b161071b5"},"description":"IWC apre una nuova boutique a Milano in via Montenapoleone 21. Spazi pi\u00f9 ampi, tanta luce e un assortimento completo di orologi del marchio.","breadcrumb":{"@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#primaryimage","url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02.jpg","contentUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2023\/10\/IWC_Boutique_Milano_Watch_Insanity_02.jpg","width":1772,"height":1181},{"@type":"BreadcrumbList","@id":"https:\/\/www.watchinsanity.it\/nuova-boutique-iwc-milano-montenapoleone-21\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.watchinsanity.it\/en\/"},{"@type":"ListItem","position":2,"name":"La nuova boutique IWC di Milano: il salotto del tempo"}]},{"@type":"WebSite","@id":"https:\/\/www.watchinsanity.it\/#website","url":"https:\/\/www.watchinsanity.it\/","name":"WATCH INSANITY","description":"The leading Italian watch magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.watchinsanity.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.watchinsanity.it\/#\/schema\/person\/d77ce14e2d3db5ff541a4c7b161071b5","name":"Jacopo Giudici","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg","url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg","contentUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg","caption":"Jacopo Giudici"},"description":"Il mio rapporto con gli orologi nasce presto, in modo istintivo, tra la fantasia degli Swatch e la solidit\u00e0 dei G-Shock. Da l\u00ec prende forma un percorso che, con il tempo, si trasforma prima in passione e poi in un progetto condiviso: WATCH INSANITY. Crescendo, il mio sguardo si \u00e8 affinato, si \u00e8 educato alla cura dei particolari, fino ad approdare naturalmente all\u2019orologeria meccanica e, in particolare, al mondo degli indipendenti. Un universo che incarna l\u2019idea pi\u00f9 pura di orologeria: visione creativa, libert\u00e0 progettuale, ossessione per il dettaglio. Qui ogni orologio nasce da una mente, da una mano, da una scelta consapevole, senza compromessi industriali o scorciatoie. Raccontare questi segnatempo significa dare voce alle persone, alle visioni e al coraggio che li rendono possibili. WATCH INSANITY nasce per questo: celebrare un\u2019orologeria sincera, radicale, pensata per chi cerca contenuti, non mode. Perch\u00e9, come nella vita, anche al polso scegliamo solo ci\u00f2 che ci rappresenta davvero.","sameAs":["https:\/\/www.watchinsanity.it","https:\/\/www.instagram.com\/watchinsanity\/"],"url":"https:\/\/www.watchinsanity.it\/en\/author\/jacopo-giudici\/"}]}},"_links":{"self":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/21345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/users\/679"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/comments?post=21345"}],"version-history":[{"count":3,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/21345\/revisions"}],"predecessor-version":[{"id":21354,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/21345\/revisions\/21354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media\/21346"}],"wp:attachment":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media?parent=21345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/categories?post=21345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/tags?post=21345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}