{"id":20610,"date":"2023-05-11T09:15:29","date_gmt":"2023-05-11T07:15:29","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=20610"},"modified":"2026-02-26T10:26:28","modified_gmt":"2026-02-26T09:26:28","slug":"squale-1521-collection-2023","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/squale-1521-collection-2023\/","title":{"rendered":"Squale, many novelties for the legendary 1521"},"content":{"rendered":"\n

At Squale, Spring is a blossoming of novelties \u2013 both in terms of products and communication strategy. On theproducts side, interesting new model versions have been introduced in the historic and extensive \u20181521\u2019 collection, workhorse of the Swiss brand owned by the Italian \u2013 and our dear friend \u2013 Andrea Maggi. Let\u2019s immediately recall that the 1521 collection takes its name from the first model that was imagined and produced with great success in the early 1960s by the brand\u2019s founder, Charles Von B\u00fcren, remaining faithful to the original until today<\/strong>.<\/p>\n\n\n\n

\"Squale<\/a><\/figure>\n\n\n\n

More specifically, its greatest strengths have always been two. The first is the unusual and highly recognisable tonneau case with the crown positioned at four o\u2019clock (which has become one of the brand\u2019s symbols over the years), and cleverly recessed to prevent that any accidental shocks during a dive unscrew it or put the watch out of action, consequently endangering the diver\u2019s life. Its second strength instead is its high water-proofness level which on the original model already reached 50 atmospheres of pressure resistance, equal to a depth of 500 metres below sea level. For the time, this was an extremely remarkable and highly professional figure.<\/p>\n\n\n\n

\n
\n
\"Squale<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"Squale<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The new developments, however, are not limited to the flagship products but affect also its \u2018image\u2019, with the introduction of an effective, powerful and catchy slogan: \u2018BE ICONIC, BE BOLD, BE RELIABLE, BE SQUALE\u2019 That\u2019s a big yes to us! In the sense that everything works great! Both the product enhancements and the communication strategy, which feels right because it consistently reflects how Squalists around the world perceive the brand and its core values. Now all we have to do is follow the Squale\u2019s slogans guiding us through the new versions.<\/p>\n\n\n\n

BE ICONIC\u2019 WITH TWO BRAND NEW DIALS<\/strong><\/h3>\n\n\n\n

Let\u2019s go into detail with two of the most striking \u2013 and successful \u2013 new additions to the 1521 collection under the \u2018Be Iconic\u2019 banner. And indeed \u2018Be Iconic\u2019 is perfect for the two new \u2018Green Ray\u2019 and \u2018White SuperLuminova\u2019 dials with polished 316L steel cases. The first has an evocative shade of faded green, with the usual date at 3 o\u2019clock and the small shark logo at 6 o\u2019clock. <\/p>\n\n\n\n

\"Squale<\/a><\/figure>\n\n\n\n

The second has a very powerful white \u2018full\u2019 Superluminova BGW9 dial in a \u2018Militaire\u2019 version \u2013 i.e. without the date display, with black hands and two-tone black-orange hour markers. It comes with a leather strap in the same shade as the dial for the green version, and a contrasting black \u2018tropic\u2019 hue for the \u2018Full Luminous Militaire\u2019 or, alternatively, a Milanaise mesh bracelet.<\/p>\n\n\n\n

\"Squale<\/a><\/figure>\n\n\n\n

The price list, as is Squale\u2019s prerogative, is always ultra-competitive: for the Green Ray with strap we are at \u20ac1,145, and for the Full Luminous Militaire at \u20ac1,435 with a tropic bracelet, and \u20ac1,500 with a mesh bracelet.<\/p>\n\n\n\n

\u2018BE BOLD\u2019 IS THE BRONZE AGE  <\/strong><\/h3>\n\n\n\n

\u2018Be Bold\u2019 goes with a powerful satin-finished bronze case and beautiful \u2018Blue Sunray\u2019 dial. Here we find a couple of rare details for the Squale world: the date display and the winding crown at 2 o\u2019clock<\/strong>. The 1521 Bronze is combined with a NATO strap in the same colour as the dial, a bronze pin buckle, and an additional leather strap also in blue. Listed at \u20ac1,770.<\/p>\n\n\n\n

\"Squale<\/a><\/figure>\n\n\n\n

\u2018BE RELIABLE\u2019 DOUBLES THE COSC<\/strong><\/h3>\n\n\n\n

As for \u2018Be Reliable\u2019, Squale relies on the COSC certifications<\/strong>, confirming the black dial and the baton hour markers, as well as the famous \u2018Officially Certified Chronometer<\/strong>\u2019 inscription at 6 o\u2019clock testifying to its tested precision. To which the brand new version with a \u2018Sunray Blue\u2019 dial is added, again with the baton hour markers. In both versions, the case finish is brushed while the bevels are polished. Price: \u20ac1,770.<\/p>\n\n\n\n

\"Squale<\/a><\/figure>\n\n\n\n

SIMPLY \u2018BE SQUALE\u2019 <\/strong><\/h3>\n\n\n\n

Also new to the 1521 collection is the Militaire version with a bead-blasted case, the usual black dial without date and a \u2018tropic\u2019 strap (\u20ac1,190) or Milanaise mesh bracelet (\u20ac1,225). All the new models \u2013 both Militaire and all the other 1521s \u2013 have a non-slip knurled bezel, one-way with 120 clicks, and all indexes and numerals in Superluminova for optimal visibility, even in the dark. On the other hand, the bezel ring differs: it is made of aluminium on all models, except on the Bronze one which is made of ceramic.<\/p>\n\n\n\n

\"Squale<\/a><\/figure>\n\n\n\n

The \u2018engine under the bonnet\u2019 is the unfailing Sellita automatic SW 200-1<\/strong> in the \u2018Elabor\u00e8\u2019 version and, of course, a chronometer for the COSC version. With the oscillating weight customised in a shark shape. Finally, the dimensions of the cases remain identical on all models: 42mm diameter, a length at the lugs of 48mm, 12.5mm-thick and 20mm-wide at the lugs<\/strong>. So in conclusion, we can only confirm: be iconic, be bold, be reliable… be Squale!<\/p>\n\n\n\n

By Michele Mengoli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Squale presenta sei nuove varianti della Ref. 1521 (Green Ray, White SuperLuminova, Bronze Sunray Blue, COSC Black e Sunray Blue e Militaire Blasted) e rinnova anche la comunicazione con lo slogan: Be Iconic, Be Bold, Be Reliable, Be Squale.<\/p>\n","protected":false},"author":712,"featured_media":20602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,905,9],"tags":[590,665],"class_list":["post-20610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-smart-ones","category-timepieces","tag-diver","tag-squale"],"yoast_head":"\nSquale: New 1521 Collection | Watch Insanity<\/title>\n<meta name=\"description\" content=\"Nuove varianti per lo Squale Ref. 1521: Green Ray, White SuperLuminova, Bronze Sunray Blue, COSC Black, COSC Sunray Blue e Militaire Blasted.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" 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