{"id":20271,"date":"2023-03-17T12:40:51","date_gmt":"2023-03-17T11:40:51","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=20271"},"modified":"2023-06-13T13:50:47","modified_gmt":"2023-06-13T11:50:47","slug":"new-watch-insanity-shop-ecommerce","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/new-watch-insanity-shop-ecommerce\/","title":{"rendered":"WATCH INSANITY inaugurates the new e-commerce"},"content":{"rendered":"\n

Every now and then, even we at WATCH INSANITY need to celebrate our novelties and our achievements. Which are starting to count. You already know the first one, our WATCHOUSE forum, which a little more than a year after its birth already has almost a thousand members. Now, here we are with the second one, which could only be an e-commerce platform.<\/p>\n\n\n\n

E-COMMERCE SIGNED BY WATCH INSANITY<\/strong><\/h3>\n\n\n\n

WATCH INSANITY\u2019s e-commerce is a modern platform where you can find exclusive accessories to make your watch unique, from straps to leather watch-holding tubes. Because, as you know better than anyone else, watch enthusiasts are like ladies who, at a gala evening, go crazy if another woman wears their same dress. To each of us, our watch must be unique: the best way to make it unique is to personalize it, making it one-of-a-kind.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Creating an e-commerce platform similar to all others, however, is not like us. This is why the first accessories by WATCH INSANITY were born thanks to an exceptional collaboration, unique in the world of watchmaking. A partnership with a historic Italian denim manufacturer, the Milanese company Candiani Denim<\/a>. A brand with a record of excellence, and sharing many commonalities with WATCH INSANITY.<\/p>\n\n\n\n

CANDIANI, A MILANESE STORY<\/strong><\/h3>\n\n\n\n

A story, that of the company, which began in 1938 when Luigi Candiani started a small production of fabrics for workwear in a small town near Milan, Robecchetto con Induno. His son Primo converted the plant into a denim weaving mill, while his grandson Gianluigi further renewed the product by creating those fabrics that gave birth to premium denim.<\/p>\n\n\n\n

\"Candiani<\/a><\/figure>\n\n\n\n

Today it is Gianluigi’s son, Alberto, who is leading the company into the new millennium, with an ever stronger focus on sustainability. It is no coincidence that Candiani \u2013 located within the Ticino Park, the first nature reserve to have been established in Italy in 1974 \u2013 is one of the denim manufacturers who is most careful about its environmental and social impact in the world, and also supplies a majority of the most prestigious brands on the market.<\/p>\n\n\n\n

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Candiani Denim\u2019s manufacturing activity takes place in two factories, both located in the municipality where it all began 84 years ago, and covers an area of 85,000 square meters. With 650 employees and a production of about 20 million linear meters per year, Candiani Denim is the largest denim company in Europe.<\/p>\n\n\n\n

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And let’s not forget two crucial aspects connecting it to WATCH INSANITY: the Italian spirit and, above all, the Milanese character. Two entrepreneurial adventures born decades apart, in two completely different fields, but united by a passion for their work and their territory: that of Milan, which has always dictated styles and trends, both in the world of fashion and in that of watchmaking.<\/p>\n\n\n\n

DENIM STRAPS<\/strong><\/h3>\n\n\n\n

So, what do you find on our e-commerce platform? Straps and watch holding tubes made with Candiani denim. The straps are of different sizes, designed to dress everyone’s watch in a unique and original way. Especially since the choice of this type of fabric is not accidental. Why denim, beyond the Italian and Milanese style mentioned above?<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

The fact that we decided to team up with Candiani because they are the best should be clear by now. But there is also another reason why we wanted our denim straps. Mainly because it is a material that is rarely seen in watchmaking, almost never: it is much less common than leather, rubber, metal.<\/p>\n\n\n\n

And then it is a young, jaunty, easy, sporty material, capable of rejuvenating and redefining the image of any watch, even the most serious. A material that can also be sexy on the wrist, when paired with the right timepiece. One more reason to prefer it to any “already-seen” straps. And speaking of seeing (and touching), the accessories created in collaboration with Candiani that can be found on WATCH INSANITY\u2019s e-commerce platform are also on sale at the Candiani boutique in piazza Mentana 3, in Milan.<\/p>\n\n\n\n

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\"Mentana<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Mentana<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

There are two types of straps: MENTANA, a model \u201cwith a vintage touch\u201d in blue KR7176 KN-Durance Rinser with orange calfskin lining, remborded and with ecru side seams; and TIC, a \u201ccontemporary\u201d model in blue KR7176 KN-Durance Rinser denim with orange calfskin lining, remborded and demi-bob\u00e9 with tone-on-tone stitching. Each strap is paired with a personalized WATCH INSANITY pin buckle, available in both polished and satin finish.<\/p>\n\n\n\n

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\"Ticinese<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Ticinese<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The KR7176 KN-Durance Rinser fabric is a 100% cotton rigid denim with a low environmental impact dye, while the so-called Rinser finishing gives the denim its typical raw look. The technologies used in the production process replace chemicals with a natural polymer, which allows significant savings in water and energy. In addition, a particular type of dye makes colors penetrate the fabric using less water and chemicals.<\/p>\n\n\n\n

WATCH ROLL AND\u2026 NOVELTIES COMING SOON<\/strong><\/h3>\n\n\n\n

We started this piece by writing about leather watch roll. Could the Candiani denim ones be missing? Of course not. Here they are, with three slots, in KR7176 KN-Durance Rinser blue denim with four different colors for the inside: blue, orange, green and yellow. Vitamin colors, with a strong personality, which give free rein to the mood and imagination of those who want to buy the tube.<\/p>\n\n\n\n

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\"Magenta<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Magenta<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

After all, that\u2019s how we\u2019re made at WATCH INSANITY: we don’t like banality, and if a watch should be \u201cinsane\u201d, that can also start from the strap. Which, let’s not forget, is a product made entirely in Italy, from fabric to production to packaging.<\/p>\n\n\n\n

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\"Cordusio<\/a><\/figure>\n<\/div>\n\n\n\n
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\"Cordusio<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Of course, we can’t stop. It is not in our spirit or in that of those who, like us, love the avant-garde of “insane” watchmaking. That’s why this is just the beginning: our e-commerce platform <\/a>is destined to become richer and even more cool over time, thanks to more new products. So … stay tuned, stay insane!<\/p>\n","protected":false},"excerpt":{"rendered":"

WATCH INSANITY apre il proprio store online: cinturini e astucci porta orologi in denim creati in collaborazione con Candiani.<\/p>\n","protected":false},"author":679,"featured_media":20299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[18,114,508,677],"class_list":["post-20271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-timepieces","tag-patek-philippe","tag-rolex","tag-f-p-journe","tag-watch-insanity"],"yoast_head":"\nWATCH INSANITY: New E-commerce<\/title>\n<meta name=\"description\" content=\"WATCH INSANITY apre il proprio store online: cinturini e astucci porta orologi in denim creati in collaborazione con Candiani.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.watchinsanity.it\/en\/new-watch-insanity-shop-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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Giudici","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg","url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg","contentUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Jacopo_Giudici_Watch_Insanity-1-96x96.jpg","caption":"Jacopo Giudici"},"description":"Il mio rapporto con gli orologi nasce presto, in modo istintivo, tra la fantasia degli Swatch e la solidit\u00e0 dei G-Shock. Da l\u00ec prende forma un percorso che, con il tempo, si trasforma prima in passione e poi in un progetto condiviso: WATCH INSANITY. Crescendo, il mio sguardo si \u00e8 affinato, si \u00e8 educato alla cura dei particolari, fino ad approdare naturalmente all\u2019orologeria meccanica e, in particolare, al mondo degli indipendenti. Un universo che incarna l\u2019idea pi\u00f9 pura di orologeria: visione creativa, libert\u00e0 progettuale, ossessione per il dettaglio. Qui ogni orologio nasce da una mente, da una mano, da una scelta consapevole, senza compromessi industriali o scorciatoie. Raccontare questi segnatempo significa dare voce alle persone, alle visioni e al coraggio che li rendono possibili. WATCH INSANITY nasce per questo: celebrare un\u2019orologeria sincera, radicale, pensata per chi cerca contenuti, non mode. Perch\u00e9, come nella vita, anche al polso scegliamo solo ci\u00f2 che ci rappresenta davvero.","sameAs":["https:\/\/www.watchinsanity.it","https:\/\/www.instagram.com\/watchinsanity\/"],"url":"https:\/\/www.watchinsanity.it\/en\/author\/jacopo-giudici\/"}]}},"_links":{"self":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/20271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/users\/679"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/comments?post=20271"}],"version-history":[{"count":6,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/20271\/revisions"}],"predecessor-version":[{"id":20283,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/20271\/revisions\/20283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media\/20299"}],"wp:attachment":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media?parent=20271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/categories?post=20271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/tags?post=20271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}