{"id":15053,"date":"2021-07-26T10:45:23","date_gmt":"2021-07-26T08:45:23","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=15053"},"modified":"2026-02-26T10:19:21","modified_gmt":"2026-02-26T09:19:21","slug":"watchouse-e-breitling-incontro-di-passioni","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/watchouse-e-breitling-incontro-di-passioni\/","title":{"rendered":"Watchouse and Breitling, A Meeting Of Passions"},"content":{"rendered":"\n

\u201cTalking to true passionate people can help the brand to speak with a wider audience as well, because these people have credibility, authenticity, in-depth knowledge, and their opinion is important. Especially today, when people read websites, blogs and forums like this one, to find the most reliable information.\u201d<\/em><\/em><\/p>\n\n\n\n

These are not the words of a brand manager, but of a CEO who is at the head of a brand that is the history of watchmaking and who personally goes out to meet with a community of watch enthusiasts: the man is\u00a0Georges Kern<\/strong>, the brand is\u00a0Breitling<\/strong>, the community is that of\u00a0WATCHOUSE<\/strong>\u00a0\u2013 the independent watchmaking forum recently created by\u00a0WATCH INSANITY<\/strong>. But let\u2019s take one step at a time and\u2026 let’s start from the end.<\/p>\n\n\n\n

\"Georges<\/a><\/figure>\n\n\n\n

WHAT IS WATCHOUSE?<\/strong><\/h2>\n\n\n\n

Georges Kern said it as well: today, forums and communities are among the sources most consulted by fans who seek opinions, previews, news. In the forums, you don\u2019t only find passion, but also transparency; the writer has no hidden goals, there are no masks; you find mutual respect and objective opinions. And that\u2019s WATCHOUSE.<\/p>\n\n\n\n

A space you access by invitation, created by enthusiasts for enthusiasts<\/strong>, where the discussion is like the salt that flavors the love each member cherishes for the beautiful watches. And, of course, it is non-profit, as claimed by those who founded it: the legendary GiorgiOne (who knows watchmaking forums, and quite well) and the landlord hosting these lines, Jacopo Giudici.<\/p>\n\n\n\n

A forum that wants to be more than a meeting point: a place to chat, exchange views, ideas, knowledge, leaving out all kinds of speculation. A virtual but very concrete \u201cplayhouse\u201d, just like the passion of those who inhabit it.<\/p>\n\n\n\n

GEORGES KERN AND BREITLING MEET WATCHOUSE<\/strong><\/strong><\/h2>\n\n\n\n

So concrete that on July 14th, Breitling and Watchouse met for their first event at Deus Caf\u00e8 in Milan. Exclusive, in every sense. Twenty members of the forum, few specialized journalists, few selected guests came face to face with one of the most important CEOs in the world of watchmaking.<\/p>\n\n\n\n

Breitling\u2019s CEO talked, entertained the audience, shared his vision of the brand and of the work done on the collections over the last four years<\/a> with everyone. Proving his proximity with WATCHOUSE’s members, recognizing the value of this community.<\/p>\n\n\n\n

\"Breitling\"<\/a><\/figure>\n\n\n\n

\u201cI love meeting the fans in person, and the Italian ones in particular,\u201d he told us . “First,\u00a0because Breitling in the 1980s was above all an Italian success story<\/strong>, powerfully relaunched especially thanks to the Chronomat. Secondly, talking directly with collectors and enthusiasts, with people who appreciate the brand, always gives me something: it helps me to think, to reconsider, to improve things. Thirdly, I want to show what we have been able to do in the last 3-4 years and how we have managed to make Breitling an inclusive brand, so that we can target a different audience. We have collections for those who love the classic design of Breitling models from the 30s and 40s, we speak to the \u2018nostalgic\u2019 of the 80s as well as to those who have discovered the brand more recently, we create collections dedicated to the feminine world.<\/em>\u201d<\/em><\/p>\n\n\n\n

These were the three key elements of the meeting between Breitling and WATCHOUSE because, Georges Kern told us again, \u201cfans trust these people, perhaps more than they trust the salesperson of a boutique. For Breitling, they are like another squad.<\/em>\u201d<\/p>\n\n\n\n

HANDS-ON ON THE NEW BREITLING COLLECTIONS<\/strong><\/strong><\/h2>\n\n\n\n

A squad that, after Georges Kern\u2019s speech, could try on the latest collections of the brand, made available by the Breitling Italia team: the very latest addition, the\u00a0Superocean Heritage ’57 Pastel Paradise<\/strong>, and the\u00a0Chronomat<\/strong>,\u00a0Super Chronomat<\/strong>,\u00a0Premier<\/strong>,\u00a0Navitimer<\/strong>\u00a0and\u00a0Aviator<\/strong>.<\/p>\n\n\n\n

Pastel Paradise is a capsule collection<\/strong>\u00a0that focuses on colors, proportions and substance. The\u00a038mm steel case<\/strong>\u00a0features a rotating bezel and outstanding indices. It\u2019s the essence of the summer style\u00a0declined in the summer white, aquamarine, mint green and latte version or in the mandarin rainbow version<\/strong>; each model represents the essence of the summer style with a tone-on-tone dial, bezel and strap.<\/p>\n\n\n\n

\"Breitling\"<\/a><\/figure>\n\n\n\n

Even the\u00a0Super Chronomat<\/strong>\u2019s bold look and the Chronomat\u2019s timeless shape, with its\u00a0classic 1980s rouleaux bracelet now in 2.0 version<\/strong>, did not leave unmoved the forum members who could touch them, wear them, photograph them on their wrist.<\/p>\n\n\n\n

\"Breitling\"<\/a><\/figure>\n\n\n\n

Likewise, the\u00a0Premier Heritage collection<\/a><\/strong>\u00a0tracing the history of the Swiss brand with the latest novelties \u2013 the\u00a0heritage models B09 Chronograph, B25 Datora and B15 Duograph<\/strong>\u00a0\u2013 allowed those attending to finally get a close look at some of the watches that were on everyone\u2019s lips in recent months. The Chronograph with pistachio green dial was among the most photographed during the \u201ctouch and feel\u201d moment.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

VOICES FROM THE FORUM<\/strong><\/strong><\/h2>\n\n\n\n

A proof of the success of the event organized by Breitling came from the WATCHOUSE members who attended it. \u201cIt was exciting to meet Georges Kern in person and learn more about the brand,\u201d AndreOne told us. \u201cEverything I don’t know attracts me, and I find that the Superocean Heritage ’57 collection has that little something the CEO told us about: revisiting the brand while sticking with tradition. Today’s event is very nice because it demonstrates Kern’s closeness to a community of enthusiasts as well as the passion he puts into it: it\u2019s like when you visit a small winery and the owner tells you the most curious and incredible stories about it. Hearing him speak makes everything more fascinating.<\/em>\u201d<\/p>\n\n\n\n

\u201cA CEO meeting us is an important sign: it creates a pleasant atmosphere,\u201d confirms Davide. \u201cAnd then, especially the Chronomat collection with the rouleaux bracelet taken from past collections demonstrates that the things from the past, if done well, always work, they remain the best sellers whatever path the market takes<\/em>.\u201d<\/em><\/p>\n\n\n\n

Finally, Gagliardi’s words: \u201cIt is nice to get to know from up close a historical brand whose watches represent an excellent balance between historical design and modern materials, ranging from casual to professional models with a very high-perceived quality. And it’s nice that Georges Kern met us with enthusiasm, with his very dynamic way of being, a bit like the brand’s collections. It is a sign of the fact that Watchouse is already a landmark<\/em>.\u201d<\/p>\n\n\n\n

By Davide Passoni<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Il ceo di Breitling Georges Kern ha incontrato la community di Watchouse, il nuovo forum di Watch Insanity, in un evento live al Deus Caf\u00e8 di Milano.<\/p>\n","protected":false},"author":722,"featured_media":15059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9,628],"tags":[627,723],"class_list":["post-15053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-timepieces","category-weekly-snippets","tag-breitling","tag-watchouse"],"yoast_head":"\nWatchouse e Breitling, incontro di passioni | Watch Insanity<\/title>\n<meta name=\"description\" content=\"Il ceo di Breitling Georges Kern ha incontrato la community di Watchouse, il nuovo forum di Watch Insanity, in un evento live al Deus Caf\u00e8 di Milano.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link rel=\"canonical\" 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Passoni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Davide_Passoni_Watch_Insanity-1-96x96.jpg","url":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Davide_Passoni_Watch_Insanity-1-96x96.jpg","contentUrl":"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2026\/02\/Davide_Passoni_Watch_Insanity-1-96x96.jpg","caption":"Davide Passoni"},"description":"\u00abMobile ordigno di dentate rote \/ lacera il giorno e lo divide in ore\u00bb. Comincia cos\u00ec il sonetto Orologio da rote, scritto nel XVII secolo da un poeta friulano, Ciro di Pers, oggetto della mia tesi di laurea. Il tema della tesi era diverso, ma avevo conosciuto quel poeta proprio leggendo questo testo, perch\u00e9 gli orologi li ho sempre avuti dentro. E al polso. Il primo \u00e8 stato un Timex digitale (erano gli anni \u201970\u2026), in quarta elementare, e da allora non ho pi\u00f9 smesso. Di comprarli, di scambiarli, di venderli, di amarli, di studiarli. E poich\u00e9 l\u2019aspirazione di tanti \u00e8 trasformare la propria passione in lavoro, nella mia lunga vita professionale, alla fine, a scrivere di orologeria ci sono arrivato: prima alla guida di un trimestrale, poi firmando pezzi per testate nazionali e per i pi\u00f9 autorevoli magazine online italiani. Uno di questi \u00e8 \u201cinsano\u201d: riuscite a indovinare qual \u00e8?","url":"https:\/\/www.watchinsanity.it\/en\/author\/dave\/"}]}},"_links":{"self":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/15053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/users\/722"}],"replies":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/comments?post=15053"}],"version-history":[{"count":6,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/15053\/revisions"}],"predecessor-version":[{"id":15066,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/posts\/15053\/revisions\/15066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media\/15059"}],"wp:attachment":[{"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/media?parent=15053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/categories?post=15053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.watchinsanity.it\/en\/wp-json\/wp\/v2\/tags?post=15053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}