{"id":1404,"date":"2015-12-07T19:13:01","date_gmt":"2015-12-07T19:13:01","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=1404"},"modified":"2017-07-21T14:50:33","modified_gmt":"2017-07-21T12:50:33","slug":"watchmaking-millenials","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/watchmaking-millenials\/","title":{"rendered":"Watchmaking Millenials"},"content":{"rendered":"<h1><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.watchinsanity.it\/en\/watchmaking-millenials\/\"><strong>Watchmaking Millenials<\/strong><\/a><\/span><\/h1>\n<h2>Born of the new small independent enterprises<\/h2>\n<p>Over the past 15 years, thanks to internet, <strong>all watchebrands (big or small, industrial or artisanal) have completely changed their way of communicating and marketing.<\/strong><\/p>\n<p>Let&#8217;s take the <span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/www.sevenfriday.com\" target=\"_blank\">SEVENFRIDAY<\/a><\/strong> <\/span>example, which became famous thanks to its <strong>smart product sold at the right price;<\/strong> <strong>and thanks to a zero cost marketing campaign on social media platforms<\/strong>, especially on Instagram, riding the wave of its success.<\/p>\n<p><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Sevenfriday-V-Watch-Insanity.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1412\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Sevenfriday-V-Watch-Insanity.jpg\" alt=\"Sevenfriday V - Watch Insanity\" width=\"860\" height=\"573\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Sevenfriday-V-Watch-Insanity.jpg 860w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Sevenfriday-V-Watch-Insanity-300x200.jpg 300w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\n<p><strong>Today a new trend is catching on among the new independent brands<\/strong> that face the market, to overcome the initial capital problems: <strong>they launch their products on<\/strong> <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.kickstarter.com\/discover?ref=nav\" target=\"_blank\"><strong>KICKSTARTER<\/strong><\/a>.<\/span><\/p>\n<p><strong>Kickstarter is a web fundraising platform whose mission is to help bring creative projects to life by finding the support and the resources needed from everyone that wants to join the project just \u201cbacking\u201d it.<\/strong><\/p>\n<p>Only few of these creative ideas were successfully funded and distinguished themselves, just like the <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.eone-time.com\" target=\"_blank\"><strong>EONE-BRADLEY<\/strong><\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-01png.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1406\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-01png-1024x600.png\" alt=\"Eone Bradley - Watch Insanity - 01png\" width=\"980\" height=\"574\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-01png-1024x600.png 1024w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-01png-300x176.png 300w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-01png.png 2000w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p>The Bradley is ispired by Brad Snyder\u2019s history, an ex naval-officer who lost his eyesight in an explosion in Afghanistan in 2011, that won gold and silver medals in swimming at the 2012 Paralympics in London.<\/p>\n<p><strong>The Bradley is a timepiece created for everybody, even for blind people, just like Brad.<\/strong><\/p>\n<p><strong>It changed the way we interact with our timepieces by allowing users to see and \u201ctouch\u201d the time,<\/strong> which is indicated by two ball bearings (the first one on the dial and the second one on the <em>carrure<\/em>), powered by a Swiss Made Ronda quartz movement.<\/p>\n<p><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1407\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-02-1024x494.jpg\" alt=\"Eone Bradley - Watch Insanity - 02\" width=\"980\" height=\"473\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-02-1024x494.jpg 1024w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-02-300x145.jpg 300w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Bradley-Watch-Insanity-02.jpg 2000w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p>Eone\u2019s Bradley Kickstarter campaign started in July 2013 and it became one of the top-funded design campaigns of the website.<\/p>\n<p>With more than 3,800 backers worldwide, <strong>Eone raised nearly $600,000, way more than their crowdfunding goal, that was $40,000!<\/strong><\/p>\n<p>Today the Bradley is already an icon and it&#8217;s worn by the most famous blind people on earth.<\/p>\n<p><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Stevie-Wonder-Watch-Insanity.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1408\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Stevie-Wonder-Watch-Insanity.png\" alt=\"Eone Stevie Wonder - Watch Insanity\" width=\"530\" height=\"638\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Stevie-Wonder-Watch-Insanity.png 530w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Eone-Stevie-Wonder-Watch-Insanity-249x300.png 249w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/a><\/p>\n<p>By following Eone&#8217;s success, other timepiece&#8217;s start-up are springing up on Kickstarter, which you can still take part in, each with its individual and unique hallmarks.<\/p>\n<p>Just like <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.kickstarter.com\/projects\/reduxwatch\/redux-courg-hybrid-watches-with-missions-to-tackle\/description\" target=\"_blank\"><strong>COURG<\/strong><\/a>,<\/span> a sporty titanium watch produced by Redux, <strong>inspired by the aviation B-UHR watches of the Second World War.<\/strong><\/p>\n<p><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Redux-Courg-Watch-Insanity.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1411\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Redux-Courg-Watch-Insanity.jpg\" alt=\"Redux Courg - Watch Insanity\" width=\"679\" height=\"452\" srcset=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Redux-Courg-Watch-Insanity.jpg 679w, https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Redux-Courg-Watch-Insanity-300x200.jpg 300w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\" \/><\/a><\/p>\n<p>Or even <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.kickstarter.com\/projects\/1221639153\/watches-to-travel-through-time?ref=nav_search\" target=\"_blank\"><strong>KLOKERS<\/strong><\/a>,<\/span> very innovative timepieces that <strong>tells time through three circular discs<\/strong>, or <strong>with 24 time zone jumping hours and retrograde minutes and seconds,<\/strong> featured many accessories to &#8220;play&#8221; with, each day differently.<\/p>\n<p><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Klokers-Watch-Insanity-01.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1409\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Klokers-Watch-Insanity-01.gif\" alt=\"Klokers - Watch Insanity - 01\" width=\"680\" height=\"448\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Klokers-Watch-Insanity-02.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1410\" src=\"https:\/\/www.watchinsanity.it\/wp-content\/uploads\/2015\/12\/Klokers-Watch-Insanity-02.gif\" alt=\"Klokers - Watch Insanity - 02\" width=\"639\" height=\"437\" \/><\/a><\/p>\n<p>Thanks to internet, you now have the chance to become a major player on the creation of a possible new watchmaking icon, by just spending a reasonable amount of money&#8230; And be sure that the investment will be worth it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watchmaking Millenials Born of the new small independent enterprises Over the past 15 years, thanks to internet, all watchebrands (big or small, industrial or artisanal) have completely changed their way of communicating and marketing. Let&#8217;s take the SEVENFRIDAY example, which became famous thanks to its smart product sold at the right price; and thanks to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,9],"tags":[],"class_list":["post-1404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-timepieces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Watchmaking Millenials<\/title>\n<meta name=\"description\" content=\"Grandi o piccole, industriali o artigianali, tutte le marche di orologi hanno completamente cambiato il loro modo di fare comunicazione e marketing negli ultimi 15 anni\u2026 grazie allo sviluppo di internet, ovviamente.\" \/>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<link 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