{"id":11270,"date":"2020-05-25T08:58:53","date_gmt":"2020-05-25T06:58:53","guid":{"rendered":"https:\/\/www.watchinsanity.it\/?p=11270"},"modified":"2026-02-26T10:25:41","modified_gmt":"2026-02-26T09:25:41","slug":"lettera-dal-direttore-ho-visto-cose-che-voi-umani","status":"publish","type":"post","link":"https:\/\/www.watchinsanity.it\/en\/lettera-dal-direttore-ho-visto-cose-che-voi-umani\/","title":{"rendered":"The Director\u2019s letter: \u201cI\u2019ve seen things you people\u2026\u201d"},"content":{"rendered":"\n

Yes, the first sentence of the famous Tears in rain monologue delivered by replicant Roy Batty in \u201cBlade Runner\u201d \u2013 the 1982 film which entered the collective imagination \u2013 is perfect to describe the last months we lived through: unexpected, dramatic and paradoxical. I actually tried to describe this period in my new book, \u201cL’arte della supercazzola<\/em>\u201d written together with Alberto Forchielli \u2013coming out on May 28 under Baldini & Castoldi\u2019s imprint.<\/p>\n\n\n\n

\"Michele<\/figure><\/div>\n\n\n\n

And it is perfect as well \u2013 looking back at our daily lives as they used to be before the coronavirus and, hopefully, how they will turn back to be soon \u2013 in regard to watches, our passion. Or maybe watchmaking to us represents more than a passion, but a truly wonderful insanity, which also served as a little distraction during these terrible months.<\/p>\n\n\n\n

A wonderful insanity. To us enthusiasts and collectors \u2013 how many insane things have we done to put the watch of our dreams on our wrist? (and then soon after started dreaming about another one!). True also for entrepreneurs in this domain, or for those who simply love horlogerie. In fact in a country like ours, caught into an everlasting structural and systemic crisis pushing many great entrepreneurs to disengage and relocate, how can Mariastella and Chiara Pisa<\/a>\u2019s important financial investment in the heart of Milan with the opening of their boutique \u2013 the most fascinating specialised store in Europe \u2013 only a few years ago be defined differently than \u201ca romantic insanity?\u201d And the same can be said of the Fratini family, with Sandro \u2013 whose two thousand vintage watches probably represent the vastest collection in the world \u2013 and his son Giulio, who even built three L\u2019Orologio hotels<\/a> \u2013 in Florence, Venice and Rome \u2013 out of their passion for time: filled with furnitures in the shape of hands and dials, entirely tailored to the watch world. <\/p>\n\n\n\n

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